Elle Marketing and Events Case Study
Higher Purpose Human Resources Website Design
First time business owner, Beth Winstead worked with the Elle Marketing and Events Team on her branding and website design for her new HR Consulting Agency
ABOUT HIGHER PURPOSE HUMAN RESOURCES
Higher Purpose Human Resources is a new consulting agency who’s purpose is to push for systemic change in the HR profession and support the important diversity, equity, inclusion, and belonging (DEIB) work happening across the country.
When Beth Winstead kickstarted her company Higher Purpose Human Resources, she had a big dream – a website that would pack a punch and really show off what her company was all about. She was all set to shake up the way mission-driven organizations hire, helping them find the right fit quicker and keeping them around for longer.
Building a website to shout out these values and goals on a start up budget wasn’t easy. But at Elle Marketing and Events, we were up to the task! The website needed to be stand-out and have some serious kick, capturing the company’s vibe in a way that would connect instantly with the people visiting it. The website, being the digital hangout spot for the company, had to reflect all the boldness, realness, and top-notch quality and innovation Beth had in mind when she started her venture.
- Teamed up to nail down concept and vision
- Worked through several iterations of dynamic website layouts
- Crafted an on-brand design, complete with fitting colors and fonts
- Cooked up compelling copy that hits the SEO sweet spot
Working with Lydia and her team at Elle Marketing and Events was a great experience! This was my first time crafting a professional brand and website and I didn’t know what to expect, but they made it fun and simple. They guided me through the entire process, explaining each decision and the strategy behind it.
They were very organized and thorough, so I never felt uncertain or overwhelmed. They helped me bring my vision to life in my brand and when I threw them a curve ball with last-minute questions and changes, they were all about making sure I got exactly what I wanted. I really appreciated their transparent approach that kept everyone on the same page and their commitment to delivering on their promises and timelines. I can’t thank them enough!
Founder, Higher Purpose Human Resources
Elle Marketing Project Team
CEO & Creative Director
Website Project Manager
Working closely with Higher Purpose HR, we built a sleek, colorful, and user-friendly website that’s a perfect fit for their mission.
After nailing the branding, design and colors, we worked some extra organic SEO magic into the copy to make sure they get noticed.
The result? A strategic, on-brand digital hub that’s all about transformative HR. The best part? It can grow with the company.
We crafted compelling, story-rich copy to attract, engage, and convert visitors. We also went heavy on testimonials to showcase Beth’s past experience.
We ensured the site layout is intuitive and aesthetically pleasing for a smooth user experience.
We made sure the site responsive on all devices to reach a wider audience and improve rankings.
We implemented the colors, fonts, and graphics that resonate with the brand’s identity, creating visual consistency across the website.
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