Elle Marketing and Events Case Study

Higher Purpose Human Resources Logo Design

Creating a logo for a new HR consulting business

About Higher Purpose Human Resources

Higher Purpose Human Resources is a new consulting agency who’s purpose is to push for systemic change in the HR profession and support the important diversity, equity, inclusion, and belonging (DEIB) work happening across the country.

The Challenge

Founder Beth Winstead had a vision for her newly-founded company – a brand and logo that would truly reflect her values and the essence of her enterprise. This new company had a clear mission: to revolutionize the hiring systems of mission-driven leaders and organizations, enabling them to recruit the right people swiftly and maintain a high retention rate.

The challenge lay in creating a logo and overarching brand identity that would encapsulate these values and goals. This was no small task. The brand had to be distinct and powerful, capturing the company’s ethos in a way that was instantly recognizable and resonated with its target audience. The logo, as the company’s visual cornerstone, had to reflect the same boldness, authenticity, and commitment to quality and innovation that Beth had envisioned for her venture.

Our Solution

Collaborated closely on concept and vision
Conducted multiple rounds of design drafts
Established a brand style with representative colors and fonts

“Working with Lydia and her team at Elle Marketing and Events was a great experience! This was my first time crafting a professional brand and logo and I didn’t know what to expect, but they made it fun and simple. They guided me through the entire process, explaining each decision and the strategy behind it. They were very organized and thorough, so I never felt uncertain or overwhelmed. They helped me bring my vision to life in my brand and when I threw them a curve ball with last-minute questions and changes, they were all about making sure I got exactly what I wanted. I really appreciated their transparent approach that kept everyone on the same page and their commitment to delivering on their promises and timelines. I can’t thank them enough!”