You might wonder, “Is blogging still a thing?”
With 77 million new comments monthly on blogs hosted by WordPress, the answer is a resounding, “Yes.”
Even if people are commenting on blogs, are blogs still popular? Read on to learn why they are accessible and how they can help your business.
Are Blogs Still Popular?
When you establish a blog, a set pattern of events should follow. When you create more blog posts, you have more chances to rank higher in SEO.
A higher rank bumps your visibility on search engine results pages, driving more traffic to your site. This means more people interact with your brand. And, if you call these website visitors to action, you should generate more leads and sales revenue.
If you find that this was not your experience for when you first began your business blog, you may need to examine some essential blogging tips.
A Few Reasons Your Blogging Didn’t Work (And How to Make Your Blog Relevant Again)
You may not have adequately targeted your audience. Maybe you were left asking, “Are blogs still popular?” because you didn’t optimize them in search engines.
Perhaps you just began blogging without a fully developed strategy. This might have confused your customers and made funneling them to sales revenue more challenging.
Or maybe you just didn’t promote your content enough. The upside is, you have content worth sharing. There are a few reasons that you can capitalize on and stop asking, “Is blogging still a thing in 2020?”
Quality Over Quantity
When you produce blog content, you want a high-quality copy, focused on your particular campaign. If you oversell your customers or provide information unrelated to your brand, you’re likely providing too much information.
Staying on-brand with educational guides or informative videos can help drive traffic to your site, mainly if you include these elements in your blog posts.
Light and Breezy
Depending on your industry, your content needs to read as naturally as possible. The industry standard for readability runs at a middle-grade level. Your content should be short and punchy while informing your audience.
Unless you produce content involving legal or medical jargon, try and keep your blog posts easy to read. The higher your readability, the more likely visitors will want to read more of your content.
Link and Follow
If you failed to promote your content in the past, don’t worry. Old content can still be reused on different platforms. Whether you prefer social media marketing or other marketing services, encouraging people to “like and subscribe” is excellent for your content, too.
Where to Go for Quality Content
Now that you have an answer to the question, “Are blogs still popular?” You might be left wondering how to craft blog material. Maybe you struggled to promote your content because you did not have the time or expertise to craft blog posts you wanted to advertise.
Working with a professional marketing agency is one way to ensure quality content. At Elle Marketing and Events, we specialize in many professional services, including content creation. Contact us today for a free consultation so we can help you tackle your blogging goals and more.