At Elle Marketing and Events, we’re driven by passion, creativity, and a whole lot of talent. Today, we’re thrilled to introduce you to Allie, our dynamic social media and copywriting expert, who brings a unique blend of sports savvy and compelling storytelling to our team.
Meet Allie from Elle Marketing and Events …
From PR Specialist to Social Media Maven
Allie’s journey into the world of social media and copywriting is a testament to her adaptability and passion. She didn’t just stumble into this field; she carved her own path.
Allie began her career in PR but found herself drawn to the dynamic world of social media while crafting blogs and coordinating media content. While working for a company heavily involved in the Olympic space, Allie saw the opportunity to create social channels specifically for the company’s sponsored athletes and teams leading up to the 2014 Sochi Winter Games. With the social media team’s blessing, Allie launched and grew their Instagram and Facebook channels to over 26K and 113K, respectively.
When Allie saw the organic growth and impact of those Instagram and Facebook accounts, she knew she had found her niche. It wasn’t a planned pivot, but a natural evolution where her skills and passions aligned, which shows that sometimes the best career paths are the ones that unfold organically.
A Chance Meeting with Elle Marketing and Events
After spending 13 years shaping the communications and social media strategy for the athlete marketing department, the company underwent restructuring, and Allie’s role was impacted. So, she took the next few months to look for her next opportunity. And inevitably, her search brought her to Facebook.
While scrolling through a Facebook group page, Allie happened upon a sports-focused copywriting position with Elle Marketing and Events. It seemed a little too perfect, so she applied. And only a day or so later, Lydia and Jen reached out for an interview, and the rest is history!
Allie soon found there was something special about working for a women-owned and run company. It’s not often you get to work for a company that genuinely prioritizes diversity and flexibility while allowing you to work on projects you’re passionate about.
Allie’s Highlight Reel
Yes, Allie is a social media and copywriting rockstar. But she’s crushing goals and blazing trails outside of work, too. Just this year, she:
- Crossed the Finish Line: Set a personal record in her last half marathon.
- Ran Wasatch Back Warrior: Conquered Ragnar’s legendary race in June. It was a team effort and a personal victory.
- Started a Wrestling Revolution: Spearheaded social media growth for the 2025 National Collegiate Women’s Wrestling Championships, boosting engagement by over 300%.
- Empowered Athletes: Played a pivotal role in the non-profit Wrestle Like a Girl event’s handoff to the NCAA, supporting the incredible growth of women’s wrestling.
More Than Just Words
Despite her busy schedule, Allie finds balance by living by one of her favorite quotes:
“You don’t have to set yourself on fire to keep others warm.”
Allie loves feeling accomplished by completing tasks and helping others, but this quote is a good reminder that you have to put yourself first, and it’s okay to say “no” to things that don’t fill you up or align with your goals or priorities.
This approach allows Allie to say “yes” to some of her other favorite things—binge-watching shows with her husband whenever possible, traveling, reading, and being with her two boys. Even though Allie is in a crazy season of life with sports, events, and travel, she appreciates her time at home.
Besides helping her clients reach their social marketing goals, Allie’s personal goal for the coming year is to spend more time with the people who make her happy, be more present, and be more deliberate about how she spends her time.
Meet Allie from Elle Marketing and Events
We’re incredibly fortunate to have Allie on our team, bringing her unique blend of passion, expertise, and genuine spirit to everything she does. If you’d like to meet Allie from Elle Marketing and Events and build your social media presence, book your free consulting call today!