Have you been looking for ways to impress your repeat customers?

As a small business owner or professional, one of the best ways to keep customers or clients coming back is by making them feel special and appreciated. 

There are many ways to surprise your loyal clients to keep them coming back. In this article, we explore surprise and delight ideas for customers. Keep reading to learn more.

1. Send a Handwritten Thank You Note 

One of the simplest and most effective ways to surprise and delight your customers or clients is by sending a handwritten thank you note. In today’s digital age, receiving a handwritten note is a rare and memorable experience. 

You can surprise them by sending a handwritten note on their birthday or on a special date, such as the anniversary of their first purchase with your company. 


2. Offer Personalized Gifts on a Regular Basis

Personalized gifts are another great way to surprise and delight your customers or clients. By offering digital customer surprises that are tailored to their interests or needs, you can show them that you care about their business. 

For example, you could offer a branded t-shirt or mug that they can use in their daily life. This not only strengthens the relationship between your company and the customer, but it also promotes your brand.

3. Host a Special Event 

Hosting a special event will show them that you appreciate their business. This could be a happy hour or lunch designed for interacting with customers. It also gives them a chance to network and socialize with each other. 

By bringing your customers together, you create a sense of community around your brand, which can lead to increased loyalty.

4. Set Up Surprise Promotions and Discounts 

Offering surprise promotions and discounts to loyal customers is a great way to show them that you value their business. For example, you could offer a special discount code to customers who have made multiple purchases with your company.

This not only rewards loyal customers but also incentivizes them to continue doing business with your company.

5. Give Out Free Samples of Products and Services 

Providing free samples of products or services is a great way to make sure that your customers are satisfied with their purchase. This not only helps you gather feedback on your products or services, but it also shows your customers that you care about their experience with your company.

6. Incorporate their Ideas into Future Projects

Ask your customers and clients for feedback, and then incorporate their company event ideas into future projects. This is a great way to show them that you value their opinion.

After all, involving your customers in the creative process helps create a sense of ownership around your brand. Incorporating customer feedback into future projects also ensures that your company is meeting their needs and expectations.

A Guide to Surprise and Delight Ideas for Customers

It’s no secret that your business relies on keeping customers and clients happy. Fortunately, this guide to surprise and delight ideas for customers can help take your small business to the next level.

Please contact us today to schedule a free virtual consulting call with Elle Marketing and Events in Salt Lake City, UT.