Email is among the most important factors in a successful marketing campaign.
With the best email marketing practices, you can create long-term relationships with your target audience. Email marketing also allows you to strengthen and grow your brand.
Do you want to make substantial profits from email marketing on a small budget? Here are email marketing best practices to get your business started:
What is Email Marketing?
As a form of digital marketing, email marketing involves sending targeted promotional messages to a specific audience in large quantities. For example, you can use it to inform customers on your company’s email list about discounts or new products. It can also help educate your subscribers about your brand’s value.
Use it as the main source of your marketing messages to generate leads or sales. Email marketing is 40 times better at attracting new customers than social media. You can also integrate it with other communication platforms to broaden your reach.
Why is it Useful to Implement This Strategy?
With plenty of email marketing software available online, it’s relatively easy to measure the effectiveness of your email marketing campaigns. You also get to send targeted messages once you have information about your subscribers.
This tool helps you reach consumers who have already shown interest in your brand. It also makes the most out of impulse buying. Including a CTA (call to action) and a link to your site’s checkout page in your emails can boosts sales better than other marketing channels.
Follow Email Marketing Rules and Regulations
The CAN-SPAM Act cautions email marketers in the U.S against adding misleading headers in their emails. You should also seek your targeted customers’ permission before sending them promotional content.
Your email address should reflect your brand’s name at all times. You also need to store consent information received from your customers properly to avoid facing legal action.
Don’t Buy Email Lists.
Buying email lists violates the rules of consent highlighted under the General Data Protection Regulation. Email address lists with a high conversion rate can’t be bought. Furthermore, people on a rented or purchased list may not know your brand.
Using a bought email list may harm your IP reputation and email marketing deliverability. That’s because the recipients are likely to mark your newsletters as spam. You also risk facing penalties or being backlisted by your email service provider.
Provide Quality Content
Use customer data when personalizing your newsletters to increase your leads and sales. You should also send mobile-friendly emails to target recipients using different devices. Include eye-catching headers to compel the recipients into opening the email.
Only Email When Necessary
Send emails/newsletters when needed to avoid coming out as spammy to your subscribers. You should also send them when most of your recipients open their inboxes to increase the click-through rates. Learn your audience’s content tastes and preferences before sending promotional content.
Need More Email Marketing Tips?
Follow the email marketing practices discussed above to reach more consumers and grow your revenue. Then, experiment with different content to find what works for your audience.
Allow us to tell your brand story through impeccable copywriting, strategic events, and creative design. Our innovative writing team can deliver the perfect write-ups for your press releases, blog, website, or social media pages. So book a virtual appointment with us today.