Experts estimate that US retail sales will reach over $1 trillion this holiday season. Why not take advantage of this time of year to bring in more sales for your company as well?
If you’re worried, it’s too late to start implementing holiday marketing ideas, think again.
With just a little bit of planning, several last-minute holiday marketing strategies can help you bring in more sales during the final stretch of the year.
Keep reading for actionable steps you can take during the holiday season.
Create Live Videos on Facebook or Instagram
If you already have a solid presence on social media, you’re missing out on key engagement opportunities if you’re not producing live content.
You can use live videos to highlight new products or services, talk directly to your followers, or promote holiday specials. Leading up to your live video, you’ll want to hype it up a bit, posting about it on social media and via email marketing.
Then, you’ll need to have an outline of what you want to say and show. However, don’t read from a script. Part of the appeal of live videos is that they feel less structured and more organic.
Once you have your plan in place and you’ve promoted the event, you can go live directly from your page.
Incorporate Social Media Ads
Think about your own social media usage for a moment. Have you ever been mindlessly scrolling and then seen an ad for a product that would be perfect for someone on your holiday shopping list?
Social media ads can be very effective at targeting key demographics in your target audience.
Consider creating ads for Facebook, Instagram, and Twitter, to get more eyes on your products and more visits to your website. With the right strategy in place, social media paid advertising could be a crucial component of your holiday marketing success.
Take Your Calls-to-Action to the Next Level
The holidays are an emotional time of year. They leave people reflecting on the past year and feeling sentimental about time spent with family.
You can play into those emotions with your calls-to-action. Instead of using generic button text on your website like, “Buy now,” try out something more impactful like, “Spread holiday cheer.”
Calls-to-action is the perfect opportunity to get creative and make adjustments. You can even try A/B testing messaging in your emails or on your website to see which CTAs are most effective.
Create Flash Holiday Promotions
Consumers love flash sales because they feel like they’re getting a great deal. You’ll love flash sales because, when done right, they can bring in plenty of sales in a short amount of time.
Leading up to the holidays, start advertising your flash sale event on your website, on social media, and via email. You may even offer early access to the sale if customers take specific actions, like signing up for an email list or joining a VIP program you offer.
Save your best deals and discounts for this event and emphasize that it’s a limited time offer to drive up more interest and encourage people not to wait to make a purchase.
Here to Help With Your Holiday Marketing Ideas
Now that you have a few holiday marketing ideas to work with, can you make it all happen yourself? If not, the Elle Marketing & Events team is here to help.
Contact us today to learn more about how we can help you take these ideas and turn them into action just in time for the holiday season.