Driving website traffic through Facebook should be in every marketing strategy out there. If you’re not using Facebook, you’re not doing marketing right. Why? Because Facebook drives more website traffic than any other social media platform.
For over a decade and a half, Facebook has been the number one social media platform. But how do you increase traffic to your website using social media sites such as Facebook?
1. Make Sure You Have a Steady Stream of Shareable Content on Your Website
One of the best ways to boost website traffic is by making sure that you always have a steady stream of shareable content on your website.
The more content you have, the more likely it’ll be that you get shared.
Do make sure you use effective call-to-actions and ensure you have clearly visible sharing buttons to make it easier for visitors to interact with your site.
2. Consistently Post Fresh Blog Content On Your Website
If you want people to read your blog, you need to keep it updated. This means posting new content regularly. But make sure you’re not repeating yourself.
Your content needs to be fresh and original. It should ideally have a point of difference from anything else online.
3. Give Your Audience What They Want
Understanding trends is vital when it comes to social media marketing. If you’re looking to increase traffic to your website through Facebook, you need to give the audience what they want.
This means talking about trending topics while they are still fresh and in the public consciousness.
It also means understanding your audience’s needs- you can learn more about your core demographic using the insights that Facebook provides for all of its pages.
4. Optimize Other Places on Facebook to Add Links to Your Website
While your own page and your newsfeed should be your first port-of-call when it comes to optimization, you should also optimize other places on Facebook. This means joining groups and interacting with other pages.
You can also add links to your photo descriptions, milestones, and your ‘about’ pages.
5. Craft Compelling Text
When it comes to sharing your content on Facebook, it pays to make sure that your posts are as compelling as possible. The text you write to go along with your link could win you clicks or lose them.
Make sure that any text that you include is in a friendly conversational tone. Try and keep your tone as lighthearted as possible. Write Facebook posts that actually compel the reader to take action and click through to your content.
Many people overlook paid advertising on Facebook, assuming that they can do everything organically. But paid advertising helps you cast your net wider.
Not only will you be featured in the newsfeeds of the people that already like your page, but you’ll also be able to reach whatever demographic you want.
Driving Website Traffic Through Facebook
If Facebook is used well, it can be a great tool for promoting your website. Implement a Facebook strategy and watch your site traffic grow.
Do you need help driving website traffic through Facebook? At Elle Marketing, we provide marketing support to small-to-medium-sized companies.
Get in touch today to learn more about the services we offer.