Last year’s holiday season showed the strongest sales growth over 20 years. That sounds merry and bright, but there’s even better news: with stabilized supply chains and greater consumer confidence, this year’s consumer spending will be even stronger.
If you’re ready to make the most of this comeback spending season, you’ll need one thing: a strategic holiday marketing plan.
Your plan for a holiday marketing strategy doesn’t have to be complicated. In fact, we’ve broken it down into five straightforward points. We’re confident that with these tips, you’ll be able to create your own strategy for marketing for Thanksgiving, Christmas, and beyond.
Keep reading to learn the only tips you need to get your business holiday-ready!
1. Determine Your Goals
Whether it’s breaking into your market, establishing yourself as a family-friendly brand, or just boosting your Black Friday sales, marketing for Christmas is all about goal-setting. Your holiday marketing campaign will take a significant chunk of your time and budget. Set specific goals to make sure you’re using your resources effectively.
2. Speak to Your Target Audience
Don’t know your target audience? Now is the perfect time to figure it out.
The holiday season brings out different spending habits in everyone. Should you focus on marketing for Thanksgiving or lean into marketing for the Christmas season? Should your campaign be heartwarming and homey or fun and funky? Your target audience has all these answers and more.
Learn to reach your target audience before you start spending on your holiday marketing strategy. That way, you’ll make the most impact with your marketing budget.
3. Create a Budget and Stick to It
Speaking of a budget — have one!
This may seem a no-brainer, but almost half of small businesses don’t have a budget.
You won’t know where to begin without a plan for how much to spend. Worse, you’ll have no way of knowing whether your holiday marketing plan costs more money than it brought in.
4. Allocate Your Resources
Knowing your target audience and budget will show you where to allocate your resources.
For instance, lean into your digital marketing strategy if you’re marketing to a younger demographic. Spend your budget on influencers and ads on teen-friendly social media. A local business may want to invest more in printed marketing materials as well as a social media strategy.
5. Measure Your Campaign’s Success
Now that the holiday season is over, it’s time to review the goals you made in Step 1.
Did you hit the financial goals that you set for yourself? What about elevating your brand and establishing yourself with your target customers?
Remember, Christmas is coming again next year. So figure out what worked and what didn’t about your holiday marketing campaign and make the necessary adjustments. That way, you’ll be ahead of the game for next year’s holiday marketing campaign!
Build Your Best Holiday Marketing Plan
The holiday season is a time to hear the jingle bells ringing — as well as the ring of your cash register.
You can’t afford to let the spending season pass you by. But, with a solid holiday marketing plan, you’ll be able to head into the holiday season confidently.
Are you ready for your best-ever holiday season? Contact Elle Marketing and Events for help designing the perfect marketing strategy.