It’s no secret the holidays are quickly approaching, and along with them comes one of the best days of the year; Black Friday. So if you’re wondering what you’re going to do to get people in the front doors of your business this year, you need to think about your black Friday marketing strategy.

There are several things you can do to get customers excited for the deals and sales you’re rolling out this year. Below we’ve got some tips that will help make Black Friday the best sales day of the year.

Get ready to amp up your Black Friday marketing tactics now!

Use Social Media

People spend upwards of 145 minutes on social media regularly, making it one of the best ways to reach your consumer base about the Black Friday deals that are to come. So in the months leading up to Black Friday, ensure your Black Friday marketing teams are finding ways to create engaging content to post on your platforms.

Another way to incorporate social media into this year’s Black Friday marketing ideas is to find different ways to engage with your followers. For example, host a question and answer session to understand what your customers are looking forward to most this year.

This lets them know you care about their opinions and gives you a chance to remind them that they don’t want to miss out on your black Friday sale. And it’s a great way to increase overall social media engagement.

Launch an Email Campaign

While most people have social media, it’s still common for several people not to spend their time on the internet that way. So to engage with customers that don’t have social media profiles, it’s best to launch an email campaign. 

In 2020, there were more than 300.4 billion emails sent and received by people worldwide. Therefore, we recommend launching an email marketing campaign to get the word out about your Black Friday and Cyber Monday deals.

Remember to send these emails up until the day the sales take place.

Snail Mail Postcards

Sometimes a visual reminder is best because customers can put it on their refrigerators or leave it in their cars as a reminder about the sale. Snail mail is best if you’re using it to remind people about the sale dates, but it can also be used for sending coupons.

If you’re going to send coupons via snail mail, think about:

  • Offer free shipping for orders over $100
  • Offer free shipping worldwide
  • Offer free shipping for orders over $50

Customers love getting discounts on top of deals and let’s be honest, who doesn’t love free shipping.

Employ Advertising Strategy

There are several ways to develop the right digital marketing strategy ahead of Black Friday and Cyber Monday, including using a combination of various ad platforms. Depending on your target audience, it’s best if you run ads on several platforms.

For example, you can create and launch a campaign on Google Adwords or Facebook ads, whichever you choose to use, ensure you set the end date of the ad, or it’ll continue to run.

Black Friday Marketing Strategy 101

There are several ways to get the word out about your store deals and savings regarding your Black Friday marketing strategy. For example, you could launch an email marketing campaign or take to social media to connect with your potential customers. 

Still not sure how to develop a strategy that will work? Stop what you’re doing and contact Elle Marketing and Events. We’re skilled in all things marketing and much more.