Did you know that 80% of consumers are more likely to buy products from brands that offer them a customized experience?
You can provide potential customers with a personalized experience by reaching out to them through influencers. They’ll already have an audience and know how to convince people to make a purchase.
If you’re wondering how to find influencers and what to ask them, you’re in the right place. Read on to learn more.
Does Your Budget Align With Their Charges?
Before choosing a person for your influencer marketing campaign, you must be conscious of your brand’s budget. There’s no point in considering a series of IG posts with Kendall Jenner when you can’t afford it.
So, when reaching out to the influencer, ask how much they would charge for this project. This way, you’ll know what you’re dealing with. Some influencers accept products instead of money, but remember, this is not the case for every influencer since this is a full-time job for some. Also, most influencers prefer long-term relationships where possible, so ask the influencer about different fee options for a long-term partnership.
Do they have your desired target audience?
Before deciding when your influencer brand ambassadors will post promotional content, you need to know if they’re reaching your target audience.
It all starts with you defining the demographics of your buyer persona. However, it’s not complicated: you can do it by taking notes of your ideal audience’s age, educational status, job, marital and family status, gender, favorite celebrities, and needs.
Then, you can find out whether the influencer has an audience with a similar profile to your ideal customer. If that’s the case, they might be suitable for the job.
Do they share the same values?
Remember to pick someone who matches your brand vibes. For instance, if you sell sports equipment, a campaign with a fitness influencer makes sense. Ensure that whoever you choose has traits compatible with your brand personality.
How do they share their content?
Next, check out what kind of content they create and verify its compatibility with your brand. For example, if you have a fashion business and they mainly post ”try on” videos, they are likely suitable to promote your clothing line.
Keep in mind that if you want to produce a video campaign, hiring someone more influential on a platform like TikTok or YouTube might be best. On the other hand, if you’re opting for marketing with photos, then an IG influencer would be more suitable.
Are they able to report analytics?
There are tools available to help you measure your campaign success. So, tracking and analyzing performance shouldn’t be hard. Plus, you need this to achieve higher ROIs and more significant revenue.
If your influencer campaign aims to increase your business website traffic and achieve higher sales, you can use Google Analytics to get some insight. For example, you’ll know how many people are on your webpage, how long they were there, where they came from, and so on.
Now, if you’re putting ads on FB, Facebook Ads Manager allows you to do several of the Google Ads functions but on social media. This means tracking performance, managing various ads, and creating ad campaigns.
How to Find Influencers?
Now that you know how to find influencers start planning your campaign and search for someone suitable for it. You need to know your budget, goals, and brand personality to succeed. Then, you’ll know when you find someone that personifies and represents well what your brand is about.
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