By Heather King
A crowded digital marketplace means your business needs to stay one step ahead of the competition. One way to keep your business at the forefront of your customers’ minds is to pay attention to marketing trends and participate in groundbreaking ways. Enter livestreaming. Livestreams are live video feeds that allow you to connect your business with customers and clients authentically in real time. Today, we’ll be discussing 3 key reasons why livestreams should be a regular part of your marketing strategy.
Build Authenticity and Engagement
Consumers are becoming more interested in authenticity and transparency from the companies they do business with. Livestreams provide a great opportunity to connect with your audience directly and showcase your products or services in an informal, live setting. Customers are able to easily ask questions, interact with you, and get to know your brand on a personal level. Livestreams break down the barrier between your company and your customer, building trust and loyalty. This engagement ultimately increases brand awareness and sales.
Engage a Cost-Effective Marketing Strategy
Livestreams are a cost-effective way of marketing your business compared to other traditional advertising methods like print or radio (which can be expensive). Livestreams offer a low-cost, high-reward way of promoting your business because they require minimal equipment and can be filmed from anywhere at any time by you. Consider that Instagram Live and Facebook Live are both free tools that can be used to reach potential customers without a huge marketing budget.
Activate Global Reach
Livestreams are a great way to reach a global audience in real time. This is particularly useful for businesses that want to expand their reach beyond their immediate geographical location.
Because social media platforms like Facebook and Instagram have algorithms that prioritize live videos, livestreams will appear at the top of users’ feeds—meaning that your livestreams have a higher likelihood of being seen by your potential customers
Start Livestreaming
Now that you see the value of livestreams, make sure they are a key part of your marketing strategy moving forward. Their value lies in connecting your business with your target audience in an authentic and engaging manner without additional investment. With potential global reach and powerful engagement capabilities, there has never been a better time to add livestreams to your marketing arsenal.
Now is the time to try this powerful tool and see how it can positively impact your business. For help unlocking the value of livestreaming, set up a consultation with Elle Marketing today.