by Daisy | May 12, 2025 | Blogging, Marketing, Marketing Tips
There’s something magical about seeing follower counts increase. But no matter how many followers you have, it doesn’t matter unless those followers actually convert. Many businesses boast impressive follower counts but struggle to translate those numbers into...
by Daisy | Apr 21, 2025 | Branding, Marketing
Spring is here! And as the light and spring air fill your home, you become keenly aware of how dusty and gross your house has become over the winter. This means it’s time for spring cleaning! But your house isn’t the only thing that needs a deep clean. Spring is also...
by Daisy | Apr 10, 2025 | Customer Experience, Marketing
Have you ever thought about the conversion rate in fairy tales? It’s like 100%. Those princesses only need a look—a glance, even—and “happily ever after” is practically guaranteed. But in a real customer journey, one view doesn’t always lead to a conversion. In fact,...
by Daisy | Mar 27, 2025 | Marketing
Back in 2004, Dove launched its “Real Beauty” campaign. It featured women with diverse body types and skin tones, which challenged the accepted beauty standards of the time. While many people feared the campaign would alienate their target audience, it actually did...
by Elle Marketing | Mar 13, 2025 | Event Marketing, Marketing
Do you remember back in the day when we talked to people face-to-face? Yeah, that was wild. But it turns out that the old-school ways are back in style. But seriously, in 2025, event marketing is proving that face-to-face interactions are more important than ever. It...
by Daisy | Feb 20, 2025 | Marketing
Since we were toddlers, we’ve been told to share. But now the stakes are much higher. Sharing could mean the difference between the life and death of your branded content. When you create content people genuinely connect with, they become your brand ambassadors,...
by Daisy | Feb 6, 2025 | Marketing
Yep, we have a new marketing term to add to our lexicon: sensescaping. And even if you aren’t familiar with the word, you’ve probably experienced sensescaping countless times. Like when you walk into a clothing store that combines loud music, dim lighting, and strong...
by Elle Marketing | Dec 20, 2024 | Influencer Marketing, Marketing, Marketing Strategy, Marketing Tips, Storytelling
As we say goodbye to 2024, it’s the perfect time to reflect on what a whirlwind of a year it’s been! At Elle Marketing and Events, we’ve experienced so much growth, tackled new challenges, and celebrated plenty of wins. But now, we’re gearing up for an even more...
