by Paula Sageser | Jun 25, 2025 | Marketing, Marketing Team
About Kayla From a young age, Kayla Baggerly had a passion for writing and a desire to help others—an interest that led her to pursue a degree in communication and journalism at Utah Valley University. During her time at UVU, she balanced her academic work in the...
by Daisy | Jun 23, 2025 | Marketing, Marketing Tips
Between the seemingly endless number of social media platforms and search engines, staying within an online advertising budget can feel impossible. In some ways, throwing money at online advertising without a clear strategy is like tossing seeds into a hurricane. You...
by Daisy | Jun 11, 2025 | Marketing
When it comes to marketing, one size does not fit all. What resonates with consumers in the busy cities of the East Coast might fall flat in the laid-back Pacific Northwest. And even within a single state, regional nuances can significantly impact campaign...
by Daisy | Jun 6, 2025 | Marketing
June 6th, 2025 | PRESS RELEASE Hugo Coffee Celebrates Grand Opening of New Salt Lake Coffeeshop at Salt Lake City Public Library During Utah Pride Festival Serving Up Purpose-Driven Coffee and Community Connection at in Downtown SLC Continue Reading: 1 min Read Salt...
by Daisy | May 12, 2025 | Blogging, Marketing, Marketing Tips
There’s something magical about seeing follower counts increase. But no matter how many followers you have, it doesn’t matter unless those followers actually convert. Many businesses boast impressive follower counts but struggle to translate those numbers into...
by Daisy | Apr 21, 2025 | Branding, Marketing
Spring is here! And as the light and spring air fill your home, you become keenly aware of how dusty and gross your house has become over the winter. This means it’s time for spring cleaning! But your house isn’t the only thing that needs a deep clean. Spring is also...
by Daisy | Apr 10, 2025 | Customer Experience, Marketing
Have you ever thought about the conversion rate in fairy tales? It’s like 100%. Those princesses only need a look—a glance, even—and “happily ever after” is practically guaranteed. But in a real customer journey, one view doesn’t always lead to a conversion. In fact,...
by Daisy | Mar 27, 2025 | Marketing
Back in 2004, Dove launched its “Real Beauty” campaign. It featured women with diverse body types and skin tones, which challenged the accepted beauty standards of the time. While many people feared the campaign would alienate their target audience, it actually did...
