Meet the Team: Kayla

Meet the Team: Kayla

About Kayla From a young age, Kayla Baggerly had a passion for writing and a desire to help others—an interest that led her to pursue a degree in communication and journalism at Utah Valley University. During her time at UVU, she balanced her academic work in the...
Why Playing It Safe in Marketing Won’t Work This Year

Why Playing It Safe in Marketing Won’t Work This Year

Back in 2004, Dove launched its “Real Beauty” campaign. It featured women with diverse body types and skin tones, which challenged the accepted beauty standards of the time. While many people feared the campaign would alienate their target audience, it actually did...