Being an entrepreneur in the modern business world means keeping up with all digital marketing trends and consumer habits.

In other words, if you’re not taking advantage of this social media platform, you should be. Instagram provides an amazing atmosphere where businesses can promote their products, connect with consumers, and gain a faithful following. Instagram is fantastic for increasing brand awareness and generating more leads.

However, to be effective on this platform, you must stay up-to-date on Instagram marketing trends. We’re going to help you do that. Keep reading for everything you should expect in 2021.

Even More Instagram Stories

More and more, Instagram success isn’t necessarily about how many followers you have; it’s about your engagement levels. More engagement points to a better connection with your followers.

When people are liking, commenting, and sharing your content, it’s because they feel some level of connection with you. This makes you more effective at marketing your products or being an influencer.

Posting IG stories is a great way to be more transparent, connected, and relatable to your audience.

Reels Usage Will Rise

In an attempt to keep up with the wild success of Tik Tok, Instagram created Reels. Like Tik Tok videos, Instagram Reels are designed to be short, entertaining video clips to grab attention.

As social media users adapt to these more engaging posts, Reels will become one of the most effective and popular Instagram marketing trends. Learn how to create videos specific to your marketing message and target audience.

Relatable Influencers

Relatable influencers tend to draw more compassion and comradery from their followers. They don’t try to be anything they’re not, and they present themselves in a way that says, “I’m no different than you.”

This will be one of the most important Instagram marketing trends in 2021 because we all crave transparency and genuine interaction, especially after the disconnect caused by Covid. If you can provide that on your Instagram profile, you will be that much more credible and persuasive.

Cause Marketing

Instagram marketing thrives on visibility. The more people are exposed to your marketing message, the more leads you will generate and the more sales you will make. Whether you’re an affiliate marketer or sell your own products, cause marketing can help you generate hype about products while presenting an altruistic agenda.

For example, if you’re working with a company to promote their products by running free giveaways for those in need, it works on two levels. You’re helping raise awareness about a cause while simultaneously promoting a brand.

Shopping Features and Product Tagging

One of the most exciting new trends in Instagram marketing is that businesses will be able to sell their products directly through the platform. This makes converting viewers into customers much faster and easier. Instead of directing them to your website, you can make a sale through Instagram.

This, of course, includes product tagging. It works the same way as keyword/topic tagging.

Use of Branded AR Filters

In the last few years, one thing that’s drastically changed is the augmented reality filters used on social media. They began with cartoony depictions of sunglasses, hats, and goofy eyeballs.

However, modern AR filters are quite realistic, sometimes to the point that users can’t tell the difference. As such, AR filters can also be used as fantastic marketing tools.

For example, if you’re promoting a makeup line, a clothing line, or anything else that a user could virtually augment onto their screen, it would be like sampling those products in person.


Finally, calls to action are important in any line of sales. Because of the direction that Instagram is heading in, CTAs will be one of the biggest Instagram marketing trends in 2021. With shopping features and product tagging, you’ll need a strong call to action to push your audience to invest in your products.

Need Help Keeping Up with 2021’s Instagram Marketing Trends?

Running a successful social media profile (or several) takes a lot of time, know-how, and dedication. If you’re a business owner, you probably struggle to find time to accomplish everything on your to-do list. We can help.

We offer a wide variety of digital marketing services, including social media marketing and management. We can work with you to ensure your brand keeps up with 2021’s Instagram marketing trends to maximize your visibility.  Contact us today to talk about what we can do for you.