More than 600,000 new businesses are formed in the United States each year. Unfortunately, not all of these have staying power in their industries.

As you might guess, staying on top of marketing trends is crucial when it comes to ensuring your company is successful. Here at Elle Marketing and Events have been keeping a close eye on all the latest trends and are excited to share our top five picks for hot marketing trends this year. 

Let’s dive in.

1. Greater Emphasis on Brand Storytelling and Social Responsibility

Consumers are increasingly looking for brands that have strong stories behind them, and those that show a commitment to social responsibility. As such, businesses that can create compelling brand stories and demonstrate their commitment to positively impacting the world will be more likely to attract customers in the years ahead.

Companies can achieve this in a variety of different ways. One of the most prominent is conveying how they use their platform or opportunities to make an impact on certain issues.



2. The Continued Rise of Short Video Content

Given the fact that attention spans are getting shorter and shorter, it’s no surprise that video content is becoming more popular.

Short videos are the perfect way to grab your audience’s attention and keep them engaged with your brand. Of course, short video content should still be comprehensive.

You won’t get very far if your audience isn’t quite sure what you are offering or can’t discern the message you present.

3. User-Generated Content

User-generated content (UGC) is content that is created by users, such as customers or fans of a brand. UGC has become increasingly popular in recent years and can be used to create more engaging and personalized experiences for customers.

As you might guess, this can be a notably cost-efficient way to obtain content for your brand. It will also help establish a connection with your users since they are an integral part of the process.

4. Sympaphonic Ads

For those who are unaware, this type of advertising involves using varying audio messages that resonate with different songs or music genres. This creates a much more personalized experience that users are likely to engage with.

When leveraged correctly, you are likely to see a sharp spike in ad revenue. You can also help minimize the production costs of audio marketing content.

5. Linkedin As A B2B Powerhouse

When it comes to B2B marketing, LinkedIn is a powerful tool for marketing teams to leverage.

Marketers are finding new ways to drive results with LinkedIn as time goes on, from creating content that drives engagement among professionals to using targeted ads to reach their ideal customers. In 2023, we can expect to see heavy use of this platform for B2B marketing. As such, it’s best to establish a foothold now before you have difficulty cutting through the clutter.

Understanding These 2023 Marketing Trends Is Easier Than It Seems

These 2023 marketing trends may seem overwhelming at first. The above guidelines will help ensure that you avoid problems you may have otherwise dealt with.

Looking for more information about what we can do? Reach out to us today to see how we can help.