LinkedIn is all about building relationships and growing your network. But, it’s also an excellent platform for establishing yourself as an authority in your field.
Over 40 million users search for jobs using LinkedIn every week. That makes LinkedIn one of the most vital, vibrant ecosystems for networking and job hunting. But how, exactly, does one do that?
Today, we will show you how to build authority on LinkedIn with some simple, easy-to-follow actionable steps.
1. Share Your Portfolio
Let’s be clear – while establishing yourself as a thought leader in your industry is essential, the first and most important reason you’re on LinkedIn is to share your work.
When you’re learning how to build authority on LinkedIn, you should first make your portfolio as strong as possible. Then, navigate your profile and find the Add section to share your portfolio.
You will see a section for Media under Featured. Here you will be allowed to share a PDF featuring some of your best work along with your resume or CV.
This is one of those areas where it makes sense to work with trained social media management services. Sometimes, despite our best experts, we’re not trained in the art of product photography. Learning how to sell yourself on LinkedIn can take a bit of getting used to, as well, if you’re not used to self-promotion.
2. Join Groups In Your Industry
The saying “it’s not what you know but who you know” has been a truism in the business world for ages. Of course, it’s always been relevant, but it’s particularly important in today’s world of freelancing, gig hopping, lightning-fast recruitment, and ever-shifting needs.
Joining professional groups on LinkedIn is the fastest and easiest way to achieve most of your professional goals in one easy step. Becoming a regular in a professional group in your industry is like becoming a regular at a local clubhouse where professionals hang out.
3. Stay Up-To-Date on Industry News
As you build a following, you’ll likely notice posts from other professionals, too. So start following some of the other leaders in your industry. Of course, follow your competitors, too.
Why?
Doing so will help you stay up-to-date on what’s going on in your field. In addition, your competitors will surely post their successes and advancements online. So, you’ll be one of the first to know about them!
4. SEO Can Boost Your Business
Another great benefit of using LinkedIn is harnessing the power of SEO. If you use SEO marketing strategies on your page, then you can rank higher on search engines. As a result, you can boost your business to heights you never thought possible.
Even better, you can achieve this by simply producing quality content.
Making this quality content will attract leads. Even better, these leads will be quality ones that are very likely to convert. That’s because they organically found your page.
Are You Ready to Invest in LinkedIn for Your Business?
We’ve left out one of the best advantages of using LinkedIn for your business last. The entire platform is free to use! So you won’t have to pay to set up an account or post as much or as little as you’d like.
So, are you considering investing in this crucial professional social media platform?
If so, then you don’t want to go in blind. Consider consulting with our social media management experts first. Contact us now to schedule a consultation.