Do you want to know how to keep your company thriving and flourishing in 2022?

In 2022, the marketing trends will move forward in a few specific ways. In the digital marketing sphere, marketers can see an increase in interaction between what they do online and their impact in the real world.

Incorporating these trends into your marketing strategy will help your business thrive in 2022. Below, we’ll get into the top 2022 marketing trends you should pay attention to. Then, keep reading to learn more!

Hybrid Experience in Events

Following the spread of COVID-19, hybrid events have become more popular across all industries. These events take place both in-person and online. They leave the level of in-person interaction up to the event organizers or the people in attendance. 

If you’re planning on holding an event in 2022, you should plan on making it hybrid. First, the unpredictability of COVID-19 waves makes it difficult to forecast how safe it will be to hold large, in-person events.

Second, hybrid experiences keep your events open to the people who feel less safe about interacting in person. These people may not otherwise attend your event, causing you missed opportunities to connect with your clients.

Create Authentic Audience Interactions

Even online, your audience craves authentic interactions. This won’t change in 2022. Companies can expect to see more people wanting authentic experiences with their businesses.

So, you should focus your efforts on creating experiences that are genuine and easily accessible for a large number of people. To do this, study your user base. Find out which types of marketing they respond to best. Then, try to personalize these even further. 

Throughout 2022, you should always think of new ways to engage your prospective customers.

Social Responsibility Will Be More Important

People have started to expect their companies to give to causes that matter. But studies show consumers are more likely to purchase from businesses that donate money or resources to causes they love.

So, you should make sure your company takes part in a few causes. First, identify the ones your audience is most likely to care about. Then, find worthy non-profits that address this cause. Then, please participate in their events, donate money, or organize a group of volunteers.

Have someone take pictures of your team making a difference and put them on your social media pages.

Video Marketers Will Keep Content Short

Few people sit and watch long videos. As a result, many video marketers will start shortening their video content in 2022.

If you publish videos as part of your marketing strategy, try boiling your content down to its bare basics. Then, find visuals to help you make it more engaging!

Increased Use of AI and Automation

AI and automation usage will take a front seat in 2022 marketing trends. Companies will use AI and automation to deliver tailored messages to their clients and learn more about consumer behavior.

Ironically, these processes can make a company appear more personable. Learning about customer behavior and preferences will allow you to personalize each client’s experience with your company. This makes them more likely to purchase your products or services!

Ready to Take Advantage of 2022 Marketing Trends?

2022 marketing trends will require you to take a few unique approaches that weren’t as prominent in past years.

If you want to master the art of business marketing in 2022, you’ll need the help of trained professionals. That’s where we come in. Our team has years of experience helping companies like yours share their stories with their clients.

Ready to get started? Contact us today to learn more!