Do you own a business? Do you have a Facebook Page? Well, you should be using Facebook Business Manager to make your life easier and also increase your marketing opportunities.
We’ve created a brief guide to help you understand what it is and how to use it to your advantage.
What Is Facebook Business Manager? What Are Its Key Features?
Facebook Business Manager features several tools that allow businesses to control their overall business functions better. A few of the things that the tools will enable you to do include:
- Manage campaign ads
- Manage business pages
- Connect with clients and different agencies you do business with
You can take time to adjust various settings to ensure that the posts and information on your business page are reaching the proper customers.
One of the Facebook Business Manager’s key features is that it allows you to maintain privacy for you and your employees. So, for example, your personal details or those of your employees won’t be shared with your customers.
Plus, as the owner of the business page, you’re able to give administrative permissions to whomever you want, including partners and company vendors.
How to Create a New Facebook Business Manager Account
The first thing to do is log into business.facebook.com. Once you’ve done this, the next step is to click the button labeled “Create Account.” From there, you’ll be prompted to create a name for this page.
Since it’s your business account, you can give it the same name as your business. Then click “Confirm.” You’ll then receive an email directing you to verify your account.
Ensure all of your business details are correct before completing the verification process because this is what will be displayed for people to see. Also, verify that your business domain is correct. This can be found in the Business Settings menu under “Brand Safety and Domain.”
How to Add and Manage Your Business’ Facebook Pages
To add a page to your Facebook Business Manager, you need to have been an admin of that page for at least seven days first. If you’re not an admin, you’ll need to request admin access before you can add the page to your Facebook Business Manager.
If you have admin access, go to the business settings icon and click on “Accounts” then “Pages.” This will bring up a drop-down menu on which you click “Add” and then “Add a Page.” Enter the page’s name you want to add or insert the URL when prompted.
Then just click “Add Page.” From there, it’s easy to manage your business Facebook page.
How to Add and Manage Your Business’ Employees
Log into your Facebook Business Manager account and click the option in the left corner labeled “Business Settings.” Next, select the “People” option and click “Add.”
Enter the email for the employee you’d like to add and click “Next.” Next, select the specific page or pages, then click “Invite.”
How to Create and Manage Advertising Campaigns on Facebook
Here are some steps to take when creating and managing different ad campaigns within your Facebook Business Manager account.
- Select the “Ads Manager” button
- Click the “Create” button
- Choose “Conversion” from the drop-down menu as your campaign objective for digital marketing campaigns
- Choose the name for the ad campaign
- Pick your special ad categories and A/B testing
- Set your budget
- Set up your target audience
- Decide where you want Facebook to show your ads
- Choose your ad type and add any necessary images or copy
From there, you just click “Publish,” and you’ve launched your campaign. With time, you can monitor the analytics to understand better how your ads are performing and make changes as necessary.
Tips for Getting the Most Out of Facebook Business Manager
The first tip is to use photos to brand your business page. This will help consumers and partners differentiate your page and recognize your business and products.
Don’t forget to pay attention to the details and optimize each part of your business page. This way, you can ensure people always have a positive first impression. Lastly, always focus on quality over quantity when it comes to content.
Don’t Forget About Analytics
Facebook Business Manager helps you access one of the key features of a successful advertising campaign: analytics tools. These are the sorts of metrics and data that will help you optimize and improve your campaigns in the future.
Remember, after you launch a new campaign, keep an eye on its performance. It will only help you create more effective marketing in the future.
Facebook Business Manager 101: A Brief Guide
With Facebook Business Manager, you can optimize your marketing efforts and bring your business to the next level. But it’s just one step you can take toward getting your business out in front of your target audience.
If you’re looking for even more ways to level up your marketing and social media strategy, contact Elle Marketing and Events. We can help you tell your story.