Did you know that there are over 70 billion blog posts created every single month? 

(And that’s only on one of the blogging platforms!) 

Now it begs the question if there are that many blog posts being created every month, then there must be a solid reason for that! Blogging is not just a hobby to pass the time or a way for businesses to blurt out content. 

SEO Blog Optimization is actually key to helping your search rankings and driving traffic to your site. Keep reading to find out how it’s done. 

SEO Blog Optimization: The Lowdown 

As you know, SEO (search engine optimization) is all about your strategy to drive traffic to your website and the tactical elements that you use to achieve this. 

Search Engine Optimization does go hand in hand with your blog, and everything you do on your blog can count towards how your website performs. 

1. Content And Keywords 

The foundation of any solid SEO strategy is your keyword research. Then, you can use any number of SEO tools to perform the research and build your keyword list. 

The key to the performance of your blog, though, is using your keywords to drive your content strategy. The purpose of this is so that your blog posts are actually covering terms that people are searching for. 

2. SEO That Title

Titles for blog posts are like good book names; they will convince people to visit your blog article and read it. 

Be sure to include your keywords in your blog post title! So not only should it be catchy, using enticing title words, but it needs to have the keyword too to tick all the boxes. 

3. Link Building Helps SEO 

Not only do external links that point to your website help your website performance, but you need to link to your own website internally too. 

Always link to another page on your website within your blog post, or perhaps, link to another blog post that is helpful to the topic you’re on. 

4. Focus On Best Practice

There are certain layouts for your blog articles that will make them easier to read and help your search engine rankings. 

Using appropriate headings like H2 and H3 in the right places, sticking to shorter sentences, using bullet points, and using simple language. All of these together will help your blog post perform well. Using SEO best practices is a surefire way for you to get your blog ranking. 

5. Measure Performance 

There is never any point in starting a marketing campaign or SEO tactics without putting a way to measure the performance. 

Ensure that you have Google Analytics connected to your site; this will help you analyze which keywords are performing well and how you can adapt your blog content strategy. 

Blogs Are Powerful SEO Weapons

SEO Blog Optimization is not an overnight solution; you must remember this. Any SEO tactic should be combined with numerous others under the well-thought-out strategic umbrella to pull it all together. 

SEO doesn’t stop with blogs though, oh no! 

We have a whole section on SEO, keep reading here, and be armed to go to war with powerful SEO knowledge.