As we say goodbye to 2024, it’s the perfect time to reflect on what a whirlwind of a year it’s been! At Elle Marketing and Events, we’ve experienced so much growth, tackled new challenges, and celebrated plenty of wins. But now, we’re gearing up for an even more exciting 2025. Let’s take a look at what we’re leaving behind and all the amazing things we have planned for the year ahead.
2024: Trends We’re Leaving Behind
This year was all about shaking things up. Some trends served their purpose but are ready to be left in the past. Here’s what we’re waving goodbye to:
- Overly Curated Content: Perfectly polished feeds had their moment, but in 2024, audiences made it clear—they’re here for the real, unfiltered, and relatable.
- Single-Channel Strategies: Relying on just one platform? So last year! Successful campaigns now meet audiences wherever they are, creating seamless multi-platform experiences.
- Traditional Ads as the Star: 2024 showed us that influencers are where it’s at. Authentic, relatable campaigns created by real people outshone traditional ads every time.
This year wasn’t just about trends; it was about gratitude too. Our founder Lydia Martinez shared, “We grew Elle Marketing and our team. There were growing pains, but it was exciting to see things come together.” From career milestones to personal triumphs, our team made it a year to remember.
2025: What to Expect With Elle Marketing
Looking ahead, we’re ready to embrace fresh ideas and build on what we’ve learned. Here’s what’s coming your way:
More Events
Get ready for bigger, better, and bolder events! In 2025, we’re creating experiences that go beyond the ordinary—whether it’s a local pop-up, a full-scale festival, or an exclusive brand activation. As Lydia put it, “Creating moments that matter is at the heart of what we do, and this year we’ll take it to the next level.”
Influencers in the Spotlight
Influencers will remain a cornerstone of modern marketing, but the game is evolving. We’re all about meaningful collaborations with micro-influencers and niche creators who genuinely connect with their audiences. As our Client Account Manager Jen shared, “Collaboration and trust have been key in every success story we’ve had.”
Visual Storytelling
Visuals are taking over, and we’re here for it. From behind-the-scenes peeks to polished reels, we’ll help brands shine through powerful storytelling. Juliette, our Content Manager, summed it up perfectly: “Every challenge has been an opportunity to grow and tell more impactful stories.”
Our Vision for the Future
At Elle Marketing, we believe in setting trends, not just following them. For 2025, our focus is all about connection, creativity, and making an impact. Whether it’s through unforgettable events, authentic influencer partnerships, or scroll-stopping visuals, we’re dedicated to helping our clients shine.
This year has reminded us of the power of gratitude. From the milestones we’ve hit to the incredible support of our team and clients, we’re inspired to keep pushing boundaries and creating magic.
Conclusion: Let’s Grow Together in 2025
2024 was unforgettable, but 2025 is calling, and we’re ready to answer. To our clients, collaborators, and supporters—thank you for being part of this journey. Let’s make the next chapter even more amazing, together.
Ready to make 2025 your best year yet? Contact us and let’s start planning your next big move!