The internet is the new public square, and it’s the best way to engage existing customers and attract new ones. So as we head into a new year, now is a great time to consider your small business marketing and create your marketing resolutions for 2021.

Here are a few smart marketing ideas to help you build your 2021 strategy.

Top Marketing Resolutions for 2021: Optimize, Optimize, Optimize

You’ve probably heard the phrase, “If a tree falls in the forest and nobody’s around to hear it, does it still make a sound?” There’s a reason that saying is so popular—if people can’t observe things for themselves, it’s almost as if they don’t exist. 

That philosophy can also be applied to mall business marketing. You could have the best business and the most informative, user-friendly website in the world—but if nobody can find it, it’s not going to matter!

That’s why 2021 needs to be the year you invest in online search optimization. In fact, it should be at the top of your list of marketing resolutions in 2021.

Create Great Content

Social media isn’t just a fun distraction anymore—it’s how we stay connected, find out about events and friends’ life updates, and even how we get our news. So with all the competition out there, you need to make sure your social media content stands out.

That means connecting your business to current events, popular memes and cultural news, and what’s going on in your local community. If that sounds like a lot of work, don’t worry—professional experts are here to help you out!

Focus on Results

There are some marketing resolutions for 2021 that your small business won’t need—and you can figure out what works best for you and your business by focusing on each effort’s results.

Do your social media posts get engagement? Do the SEO tools you use actually drive new traffic to your website, and does that new traffic result in new customers or clients?

At the end of the day, the point of small business marketing is to help your bottom line. So pay attention to what does—and doesn’t—work this year, so you can have an even better marketing plan ready for 2022. 

Happy New Year!

2020 has been a challenging year on just about every level, and we’ve been proud to help our clients navigate through uncertain waters. Hopefully, with a better year on the horizon, it’s time to start readapting to a new normal—and that means creating the best marketing resolutions for 2021 that you can.

If you need help figuring out your small business marketing plan, feel free to get in touch to learn more about our services. We look forward to working with you!