Are you following all the steps but still not ranking on the first page of Google…or even the 10th?

SEO is ever-evolving and developing, and sometimes keeping up can be a challenge. 

We’ve put together a list of SEO tools that we love to help you step up your SEO game. Keep reading to learn more! 

Why You Should Use SEO Tools 

If you want to ensure a strong SEO strategy, using easy-to-use and reliable SEO tools will help you do just that. With these tools, you’ll have insider knowledge and valuable insights into your own site and those of competitors.

With SEO tools, you can learn about your main competitors’ SEO strategies. You’ll save yourself time and money on DIY SEO audits. You can also find targeted and competitive keywords, as well as track your progress.

The Best SEO Tools

We’re giving you a rundown of the best, most beneficial, and easy-to-use SEO tools. Pick your favorite or use a couple of them in conjunction to up your SEO game. 

Google Search Console

The most powerful SEO tool out there, Google Search Console (GSC), is also free for all website owners. It’s a vital tool used to monitor your website’s performance and presence in Google SERP.

This is one of the best free SEO tools to give you insight into how Google and its users use your website. This allows you to optimize it according to real data. Ranking on Google is what good SEO is all about, and GSC helps you do just that.


This is, without a doubt, one of the most proficient SEO tools out there. The features are simply outstanding, giving users a ton of information.

It includes amazing features such as Keyword Generator, which gives you the top 100 ideas for any seed keyword, or the SEO Toolbar, an extension that displays metrics in the browser and generates on-page SEO reports.

SEO aficionados especially love the Site Audit feature, which does all the heavy lifting for you.

Moz Pro

This SEO software is utilized by all the experts, keeping relevant and up to date with Google’s frequent, and sometimes confusing, algorithm changes. It’s a comprehensive tool with all the offerings, including keyword recommendations and site crawls.

Some useful touches include a chat bar and a MozBar toolbar, allowing you to see your website’s data while browsing any page.


This is a fantastic tool for marketing purposes as you can examine your rankings and identify new ranking opportunities staying ahead of marketing trends. Using the Domain vs. Domain analysis, you can compare your website to your competitors, comparing keywords and domains.

You will have access to detailed keyword analysis reports, and the traffic analytics will give you information on where your competitors get traffic from.


Another one of the best free and useful SEO tools, SpyFu, has premium features too. You can see how many times a keyword is searched every month and identify keyword difficulty with ease in the free version.

You can also dive into your competitors’ organic keywords, paid ad campaigns, and monthly clicks. You can do all this with the SEO research feature, which is especially beneficial, giving you all the information on your competitor’s SEO strategy.

Get Cracking With These Awesome SEO Tools 

Are you feeling motivated to tackle your SEO strategy and really bring the heat with these incredible SEO tools to help you? Or maybe you need a little help getting your SEO strategy up and running and your marketing off the ground. 

At Elle Marketing and Events, we help businesses get on the digital map through SEO. Contact us today for organic and managed SEO services.