Social media platforms often go through peaks and troughs, but Twitter has been going strong for almost 15 years. If you are new to Twitter or need some new ideas and inspiration, then you’re in the right place.

The following Twitter tips and tools will get you commanding a large, engaged following in no time. 

1. Polish Your Profile

You want your profile to look professional. When people click on your profile, you want them to stay to browse a little and interact with your content. 

Work with a designer to create a strong logo and aesthetic for your account. Write a strong bio that explains precisely what you do. Include a link to your website. 

Make sure you have a clear brand voice. What message do you want to put out on Twitter? How will this link in with your overall marketing strategy?

2. Have a Clear Goal 

Ask yourself not only how to use Twitter but why you are using Twitter. If you have a clear objective, it is easier to work towards your goals.

Are you using Twitter to connect with like-minded people and learn? Do you want to teach others about your business and knowledge?

Are you looking for potential customers to invite to events? Are you looking for people to buy your product or service?

Once you have clarity on your goal, you can design your content towards achieving those goals. 

3. Post Regular and Useful Content

If you post content that is helpful to your followers, they are more likely to engage with it. More engagement means more visibility on the platform. 

To boost your engagement, you need to post several times a week, if not every day. You can schedule your tweets in one batch using Twitter tools such as Hootsuite or TweetDeck

4. Find Your Tribe and Engage With Them

Twitter is a two-way platform; it aims to engage people in meaningful conversations. If you send tweets and stay silent, you will not have much success with the platform.

Find other creators who are sharing similar content with you and engage with them. Answer their questions, ask for tips, share articles you think they will find helpful. 

Try not to overpromote your own content and be genuinely helpful. This will help you build a lasting and meaningful community online. 

5. Last of the Twitter Tips: Use Threads and Hashtags 

One of the best Twitter tips is to utilize threads to engage with your community. Spark a conversation by asking a question important to your work. 

An example of a thread starter: ‘We spoke to 5,000 people about remote work, this is what they said…’. Put the answers in a thread format so people engage with the tweet.

Use hashtags to find people talking about a similar niche to yours. 

6. Start Growing Your Audience

With these simple Twitter tips, you will be able to start growing your audience and engagement in no time. 

With the help of some tools for Twitter and a clear goal and strategy, you can master the platform effectively. 

Need some expert advice on marketing strategy or prefer someone else takes the stress of social media off your plate? Get in touch with us for some professional strategy ideas.