2020 has been a year like no other. But as we head into a new, hopefully, a better year, it’s time to take stock of your business strategy and make sure you’ve got what it takes to have a stellar 2021.

So, what should your marketing plans for 2021 be? Here’s an overview of how you can make 2021 the best marketing year yet for your company.

Marketing Plans for 2021: First, Know Your Audience and How It’s Changed

As we’ve mentioned, 2020 has changed everything—and that includes consumer habits. So, before you can chart a new course for your business, you need to understand who your audience is—and how they’ve changed recently.

Are your customers or clients now hesitant to attend in-person experiences? Have the products or services your customers desired changed during this “new normal” time? Are people spending their money differently now than they did before?

How many of these new habits and preferences will stick, and how many will fall away in 2021?

Once you’re able to answer these questions, you’ll be better poised to target your audience and deliver the products or services they desire. 

Set Your Objectives 

Are you focused on growing your customer base in 2021, or is catering to your existing clients more important to you? Do you hope to launch a big new service or product line next year, or will 2021 be more of a rebuilding year for you?

Once you know your marketing objectives for 2021, you will have the information you need to craft your marketing plans for 2021. Marketing trends are important to stay up on, but knowing what your business needs is even better.

Adapt Your Sales Funnel 

A “sales funnel” is the steps a potential customer will go through before becoming a customer. It usually starts with them becoming aware of your business, then deciding they want to purchase what you have to offer, and then finally acting on that desire.

With the changes in the market and economy, you might not be able to rely on the same sales funnel tricks you leaned on in the past. Instead of in-person events, networking, and a storefront, you’ll need to have a better social media presence and aggressive search engine optimization

It’s Time to Execute!

Now that you’ve figured out your marketing plans for 2021, it’s time to make sure your plan is executed perfectly.

And you don’t have to do it alone—finding the right marketing partner will ensure that your marketing goals are met and your business thrives in 2021 and beyond!

If you’d like to know more about how Elle Marketing and Events can help your marketing dreams become a reality, feel free to get in touch anytime!