As 2020 comes to a close, small businesses need to analyze their marketing activities. Reflecting on the things that did and didn’t work can really help in the next year’s planning process.

Small business marketing for 2021 doesn’t have to be difficult. To help make things easier, we want to share some things to consider when creating your new marketing plan.

What Will You Bring to 2021?

As a small business, marketing is always a subject matter of importance. One of the best pieces of advice is to create a marketing environment that fosters collaboration. The best ideas come from collaborating with your consumers and employees.

You want to think outside the box. For example, many companies have chosen to incorporate SMS to reach and follow up with their customers. Marketing innovation equals better business.

What Will You Leave Behind?

After considering what you want to bring into your 2021 marketing plan, you want to consider what you should leave behind. Don’t be afraid to try something new this year.

Venturing into the unknown marketing world can seem frightening. Yet, it can also be the very thing that takes your small business to the next level.

Remember, it’s okay to take a calculated risk. The key is to remain focused on your future, not your past.

Lastly, leave the comparisons in 2020. So this year may not have been the best marketing year for your small business. Please take it as a learning lesson.

Use “bad” marketing examples to understand what you can change in 2021.

Create Your Marketing Resolutions for 2021

Now, more than ever, networking should be apart of your New Year’s Resolutions. It is how you will find ways to uncover new potential markets. A great way to network is through social media.

Social media also has a ton of video content, which will continue to have a huge impact on small business marketing for 2021. Social media will allow you to leverage analytics and consumer insight.

These two components can be impactful. They can help you make data-driven marketing decisions.

The main resolution for 2021 should be creating the perfect marketing plan specific to your business.

Start Using New Marketing Trends for 2021

There are many predictions about marketing for 2021. This may leave you wondering which one is right for your small business. The best advice would be to try the ones that make the most sense for your business.

Utilizing chatbots could help your business streamline its customer service and sales processes. If you’re a local bakery, creating SEO driven content may work best.

Or you can optimize your website for voice search helping new customers find you.

The Key to Marketing Success in 2021

The biggest key to your marketing success in 2021 is getting to know your audience. Understand your customer’s buying journey. Learn how they interact with your business and meet them where they are.

Be clear on your marketing objectives and how your current efforts will help get you there. Make sure your sales funnels are efficient. If you don’t have the proper resources to execute your marketing plan, find them, and do it quickly.

Small Business Marketing for 2021

If you need help finalizing your small business marketing plan for 2021? Contact us today to get started!