You need quality e-commerce product photography to impress your target audience. The right image can boost engagement, convert leads, and increase product sales. But without training, it can be tough to know how to create professional images.
Poor quality images can harm your campaigns. With website photography, you need your products to look their best.
We can help you there. Read on for your 5 e-commerce photography tips.
1. Tripod: the E-Commerce Product Photography Equipment You Need
E-commerce photography relies on light to capture attention. A tripod lets you use slower shutter speeds, let in more light, and still create razor-sharp images.
Without a tripod, you would need to increase your ISO. This leaves you with grainy images that impress nobody.
A tripod lets you trigger your product photography with shutter release cables. This eliminates the shake when you press the shutter button. A tripod makes you plan, perfect your angles, and take it slow.
2. Create the Ghost Mannequin Effect
Make your clothing products look like someone is wearing them. The ghost mannequin effect can increase product sales.
Choose a color that contrasts with your clothing. Plain white with a matching background works too. Take your photos from all angles for 3D coverage.
Keep lighting consistent for all shots.
In post-processing, select the mannequin by color. Then, delete it with a light feather setting. You can also blend out a white mannequin using levels.
3. Use a White Background for Website Products
White backgrounds for website photos keep your style consistent. You will remove distractions and keep your audience fixed on your products.
White backgrounds are easy to edit out of your shots too.
Use a sweep background card for a consistent white tone. Then select your background as a whole and swap it for a new image; landscapes or urban settings work well.
4. Capture All Possible Product Configurations
What does your target audience want to see your product do?
For technical products, you should show all stages of their functionality. Power tools, for example, should show all their uses, states, and adaptations.
For clothing, try a range of locations, sizes, and colors.
If your target audience can customize your products, show them all of the options. Product photography lets viewers feel a product, even if they can’t visit your store.
5. Make Sure All Your Product Images Are High Resolution
Shoot in RAW. This keeps the highest amount of detail and data in your image. In addition, it gives you more options for exposure, temperature, and color balance in post-processing.
Save images as high-quality JPEGs. Reduce their file size before uploading to optimize site loading times.
Website photography should be 72 dots per inch (dpi) at a minimum.
Want to print your images? Choose 300 dpi for high-resolution prints.
Boost Your Sales with E-Commerce Photography
We hope our guide to e-commerce product photography helps you increase product sales. Photos are key to any successful campaign, and with practice, you can harness the power of images.
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