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Marketing Case Study: How Strategic PR and Storytelling Drive Media Coverage
The Story of Wake the Great Salt Lake: An Earned Media Case Study The Great Salt Lake is Utah's capital city namesake and the largest saline lake in the Western Hemisphere, but it faces a quiet, existential crisis. Driven by a $1 million Bloomberg Philanthropies Public Art Challenge grant, the...
PR vs Earned vs Paid Media: How to Build a Visibility Strategy That Works
In today’s online marketplace, getting your brand noticed can feel a bit like shouting into a crowded stadium. To cut through the noise, businesses often look to public relations and advertising, but they frequently get tripped up by the terminology. What is the actual difference between PR,...
Big Willie’s and Willie’s Lounge skate into an exciting partnership with Wasatch Roller Derby
Big Willie’s and Willie’s Lounge enter year-long partnership with Wasatch Roller DerbyContinue Reading: 1 min Read Big Willie’s and Willie’s Lounge are excited to announce that the popular Salt Lake City bars are teaming up with Wasatch Roller Derby for a year-long partnership. Big Willie’s and...
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