use AI every single day. At Elle Marketing and Events, artificial intelligence is an incredible shortcut for brainstorming, drafting, and sparking creative momentum. But there is a massive line...
The Elle Experience
Stay up to date on all things Elle Marketing.
Welcome to the official Elle Marketing blog!
Here, you’ll find tons of articles about a range of topics, including trade secrets, yearly marketing trends, and spotlight posts about our amazing team.
Q4 Marketing Planning: What to Do Now So You’re Not Scrambling in October
The end of the year moves fast. One minute you’re wrapping up end-of-summer promotions, and the next, you are facing a wall of holiday deadlines, festive events, and Q4 sales targets. For many small...
How to Share Your Work Online Without Feeling Like You’re Bragging
As small business owners, agency leaders, and creative service providers, you work really hard. So, when you get those big wins, you naturally want to share your achievements. But “tooting your own...
Earned Media vs. Paid Advertising: Why PR Still Matters for Small Businesses
As a business owner, you’re constantly asking yourself, “Where should I spend my marketing dollars to get the highest return?” Between social media ads, search engine marketing, and sponsored posts,...
How to Get Great PR for Your Small Business: What Actually Works (And What Doesn’t)
Getting featured in local newspapers, popular blogs, or industry podcasts can feel like a game reserved for big corporations with massive budgets. But learning how to get PR for small businesses...
Brand Voice Consistency: How Growing Businesses Stay Recognizable
When a business is starting out, keeping the brand voice clear and authentic is usually simple, often because a single founder or marketing lead writes every email, post, and landing page. But as...
Fragmented Marketing: Why Using Multiple Freelancers Can Hurt Your Brand
When you run a growing business—especially a high-touch business like a restaurant—keeping up with modern promotion can feel like a full-time job in itself. Naturally, many business owners turn to...
Lead Generation for Service Businesses: How to Get Better Leads Without Spending More
Running a service-based business is an incredibly rewarding journey, especially when you are regularly connecting with clients who appreciate your vision and value your expertise. In the world of...
How to Stop Being Reactive with Your Marketing (And What to Do Instead)
It’s a scenario many business owners know all too well: sales experience a sudden dip, a competitor launches a flashy new campaign, or an unexpected opening appears in your schedule. Panic sets in,...
Customer Retention Marketing for Restaurants and Hospitality Brands: What Actually Works
In the hospitality industry, getting a diner through your front door for the first time is a hard-won victory. But relying solely on new acquisitions is an expensive game. The real profitability...
Marketing Systems for Restaurants and Hospitality Brands: How to Scale Without Chaos
Opening a new location, launching a seasonal menu, or expanding into catering should be moments of celebration. Yet, for many owners, growth brings overwhelming chaos. If your team treats every...
Marketing Overwhelm: Why Less is More for Small Business Growth
As a small business owner, you wear many hats: accountant, customer service representative, inventory manager, and, of course, head of marketing. In an era dominated by TikTok trends, complex email...
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I Fired My First Client Over AI: Here’s Why
use AI every single day. At Elle Marketing and Events, artificial intelligence is an incredible shortcut for brainstorming, drafting, and sparking creative momentum. But there is a massive line between using a tool for inspiration and letting a machine run your...
Peterson School of Music’s GRIT program ensures high quality music education is accessible to all
How the Peterson School of Music Is Providing Opportunities to Underserved Students in Salt Lake CityContinue Reading: 4 min ReadThe Diana & Joel Peterson School of Music in Salt Lake City is redefining what accessibility looks like through its GRIT program, which...
Q4 Marketing Planning: What to Do Now So You’re Not Scrambling in October
The end of the year moves fast. One minute you’re wrapping up end-of-summer promotions, and the next, you are facing a wall of holiday deadlines, festive events, and Q4 sales targets. For many small business owners, September passes in a flash, leading to a...
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