At Elle Marketing and Events, we’re passionate about helping businesses thrive in the ever-evolving online world. That’s why we’re excited to share valuable insights on a critical topic to unlocking your website’s full potential: SEO in the website design process.

In this blog post, we’ll dive deep into why incorporating SEO strategies right from the start of your website design journey is vital for achieving visibility, driving organic traffic, and increasing your online success. From captivating design elements to user-friendly navigation and search engine-friendly content, we’ll show you how to blend aesthetics with optimization seamlessly. 

So, if you’re ready to take your website to new heights and stand out amidst the digital clutter, join us on this SEO adventure. Together, we’ll uncover the secrets to designing a website that looks stunning and attracts and engages your target audience.

Case Study: Higher Purpose Human Resources Website Design by Elle Marketing and Events | Mobile home Page on phone

Improved Visibility and Traffic

Over 90% of web traffic happens on the first page of Google. Additionally, the #1 result can expect a 28.5% clickthrough rate. SEO strategies show search engine crawlers and consumers that you’re an authority. They will then rank you higher up in SERPs.

SEO is especially effective because it’s targeted, meaning you can pick the queries most relevant to your audience. This makes you more visible and gets traffic from those searching for relevant keywords and related phrases. So you don’t just get more visibility in general – you get traffic from the right people. 

Better User Experience

SEO isn’t just keyword optimization. It also includes web design and navigation, which can significantly boost the UX of those visiting your website.

Readable web design, short paragraphs, and multimedia content make browsing browsing browsing browsing your page more engaging. Internal linking makes it easier for people to get around your webpage and find relevant products with little effort. Outbound backlinks take them to sites with additional relevant information.

These are necessary for SEO, so SEO services and UX go hand in hand.


Cost-Effective Marketing

SEO content writing is also highly cost-effective. First, you’re targeting those interested in your products, so you’ll get more conversions. Better tailoring your marketing strategy means you won’t waste money drawing in people who aren’t even in your target market.

If you pay for pay-per-click ads, you’ll likely spend at least $1 per click. This can reach up to $10,000 monthly, and the costs will only increase as you grow.

On the flip side, SEO is an organic marketing strategy. You pay once to produce content and never again. Since the content will always be accessible and rank high in search engines, you won’t need to pay more than the upfront costs to get a lot of traffic.

Sustainable and Long-Term Results

SEO takes about six months to take effect, but the results are long-term once it does. First, it builds your audience up because you’ll gain new leads whenever someone clicks on a blog post. You’ll be more visible, attract people to your website, and generate more interest.

SEO is also cyclical. When more people click on your quality content, they show search engine crawlers that it’s engaging and relevant. As a result, they’ll think you’re even more reputable than they otherwise would and boost your visibility even more, which gives you a chance to get more clicks.

Invest in Quality Website SEO

Now that you know why website SEO is essential during design, it’s time to start creating a well-optimized webpage. Elle Marketing is excited to help you create a site that engages your target audience with SEO-rich content. Contact us to discuss your individual needs and book a free consultation.