By Heather King Crafting a robust value proposition is essential for any business aspiring to stand out from the crowd. To do that, you’ll need to listen to the most important voice in your business landscape: the customer. With the help of market analysis and...
By Heather King How’s your elevator pitch sounding? Whether you’re a small business owner or a marketing professional, first impressions matter so you need to be able to clearly communicate your business’ value proposition and why someone should choose you over your...
By Heather King Differentiating your business from fierce competition can be achieved with a unique value proposition. It’s the one element that defines your business, its vision, and its mission. With everyone offering many of the same products or services, your...
