If you’re a business trying to grow its online presence, you’re probably already aware of the power and importance of having exciting and engaging social media accounts. Being active on social media is one of the easiest and most effective ways to connect with your customer base and reach new audiences. But sometimes, social media can seem a bit tricky to navigate.

This is especially true of newer platforms such as TikTok. When apps are unfamiliar, they can be scary. If you’d like to break into this market, then you’ll need a TikTok marketing strategy.

Luckily, we can help with that. Read on for some helpful tips and tricks for how you can dominate the world of TikTok like a seasoned pro.

1. Organic Content Is Key: Keep Your Audience Engaged

More so than some other platforms, one thing that’s valued on TikTok is authenticity. This is one of the reasons that creating original and engaging content is so important.

On Twitter or Instagram, you can get away with reposting content from your followers, but on TikTok, it’s all you, baby. Creating original content is an essential part of any TikTok marketing campaign.

2. Create Unique Challenges

Trends are a huge part of TikTok. If you want to gain followers and grow your platform, this is something you’ll need to get in on. You can do this by asking questions, sharing opinions, or coming up with fun challenges for your followers to try.

Even better, come up with trends or challenges that tie in with the product or service you offer. The trick is to know how to do this without making it obvious you’re advertising your business.

3. Use Hashtags and Trendy Music

You can use two things in your videos to help more people discover them. The first is a well-placed hashtag. Use tags to allow interested users to find your content, but also use the hashtag #fyp so it will make its way onto the right people’s For You Page.

Using music that’s trending on TikTok is also a good idea. There are always a good handful of songs that are trending at any given time. When you use trending sounds, more people will see your video.

4. Keep Up With Influencers

In order to better understand TikTok and stay on-trend, you need to be in the know about who the big players are. TikTok influencers command a lot of attention and yield a lot of, well, influence. So they’re good to keep in your mind.

Look to influencers to see what’s trending and take inspiration for your posts. You can also comment on their videos to boost your visibility.

5. Think About Your Target Audience

This rule applies to every social media platform, and TikTok is no different. When you’re thinking up content ideas, make sure you’re keeping the audience you wish to target in mind. Keep on trend, but tailor your videos specifically to the demographic you’re looking to engage with.

Become a TikTok Marketing Whizz Today

Learning about an entirely new platform can seem daunting at first, but it just takes a little practice to get to grips with it. If you’d like some extra assistance or TikTok tips, we’d be happy to help. Give us a call to discuss your TikTok marketing strategy now.