Are you looking to reach a new audience and break out of the same old video marketing routine?

Social media platforms are a powerful tool for any business to reach its target audience. But with so many platforms available, it can take time to know which will work best for your business.

The latest additions to the social media landscape, TikTok and Reels, offer businesses the opportunity to engage with their customers in creative and entertaining ways.

With videos that can be as short as 15 seconds, these platforms provide an exciting new way for businesses to showcase their products or services and share customer testimonials or reviews. Let’s explore how companies can use TikTok and Reels business marketing.

Showcase Your Products or Services in a Fun and Creative Way

Businesses can use TikTok and Reels to show different aspects of their products or services in fun and creative ways. Upload short videos of your team members or employees working, behind-the-scenes footage of your business operations, or funny or lighthearted moments from your company culture.


Share Customer Testimonials or Reviews

Another way to use TikTok and Reels in your business marketing is by sharing customer testimonials or reviews. This will help you build customer credibility, trust, and loyalty.

Upload Short Behind-the-Scenes Clips of Employees Working

People love seeing what goes on behind the scenes of businesses. They want to see who they are buying from and get a sense of the company culture, so it’s essential to show your fans what your business looks like every day.

Post Behind-The-Scenes Footage of Your Business Operations

Showcase team members working hard on projects, collaborating on ideas, or having fun while they work! This content will help build trust with potential clients and customers and create a more personal connection with them.

Highlight Charitable Work or Causes You Support

One of the best ways to show off your brand’s values is by highlighting any charitable work or causes you support. If your business has contributed to organizations, created initiatives that give back, or just helped out in some way – this is something you should definitely be sharing with your fans!

People want to know that the companies they are investing in are making a positive impact. So don’t hesitate to proudly display all the good things you have done for others! 

Share Funny or Lighthearted Moments from Your Company Culture 

Last but not least is having some fun with it! Here are some ideas to share:

  • Funny moments between team members
  • Create unique challenges for viewers (like creating their own video using one of your products!
  • Post lighthearted clips from around the office

Customers will appreciate being able to laugh with you and get a sense of what it’s like inside your company culture. 

TikTok and Reels Business Marketing

Utilizing social media platforms like TikTok and Reels allows companies to reach their target audience and engage with them more than ever before.

Whether you want new customers or to engage existing ones, TikTok and Reels business marketing can help take your business goals far! When you’re ready to start engaging your audience in a new way, Elle Marketing and Events can help you create TikTok and Reels content that will stand out! Contact us to get started.