By Heather King Is your business leading the way in sustainability? As 2024 continues to unfold, business owners will undoubtably see a stronger push to position sustainability at the core of their marketing strategies. Driven by an increasingly eco-conscious...
By Heather King Differentiating your business from fierce competition can be achieved with a unique value proposition. It’s the one element that defines your business, its vision, and its mission. With everyone offering many of the same products or services, your...
By Heather King It’s already that time of the year to plan your email marketing campaigns for the holiday season. Knowing how busy everyone is during this festive time, it’s important to make your emails stand out. Why? Because those open rates mean your customers are...
Have you ever starred in a blockbuster adventure movie? You might be closer than you think if you’re considering launching a new business or brand. Putting your business in the spotlight is an epic endeavor filled with many unexpected plot twists and turns. So,...
How does a business thrive when people aren’t able to lean on one another? The truth is it doesn’t thrive nearly as well as when people view business as a community that includes their customers. The customer community is more critical to your business...
About Heather Heather is an award-winning content creator and lover of delicious food and drink. She’s willing to eat almost anything but her favorite foods always come from the sea. As a professional restaurant critic and food and travel writer, she’s...
From live videos to story takeovers, social media platforms offer infinite ways for marketers to promote their businesses creatively. One of these tools is your social media bio. It can be a fun way to create a solid first impression for your brand with your online...
Have you been looking for ways to impress your repeat customers? As a small business owner or professional, one of the best ways to keep customers or clients coming back is by making them feel special and appreciated. There are many ways to surprise your loyal...
