by Daisy | Apr 10, 2025 | Customer Experience, Marketing
Have you ever thought about the conversion rate in fairy tales? It’s like 100%. Those princesses only need a look—a glance, even—and “happily ever after” is practically guaranteed. But in a real customer journey, one view doesn’t always lead to a conversion. In fact,...
by Elle Marketing | Feb 28, 2024 | Customer Experience
By Heather King Crafting a robust value proposition is essential for any business aspiring to stand out from the crowd. To do that, you’ll need to listen to the most important voice in your business landscape: the customer. With the help of market analysis and...
by Elle Marketing | Apr 21, 2023 | Customer Experience
A whopping sixty percent of surveyed consumers admitted that a personalized shopping experience would make them return repeatedly. Improving customer retention is just one of the incredible benefits of personalization. But you may need some guidance on handling this...