By Heather King Building brand loyalty isn’t just about making one sale; it’s about creating lifelong customers who come back time and again—and are delighted to do so. Understanding how to cultivate and retain loyal customers is paramount to a successful business....
About Michaela Hi, I’m Michaela and I’m originally from Durban, South Africa. With over 8 years of experience in the Digital Marketing industry, my professional journey has taken me through various sectors. I am a graphic designer at heart, and I find joy...
By Heather King Is your business leading the way in sustainability? As 2024 continues to unfold, business owners will undoubtably see a stronger push to position sustainability at the core of their marketing strategies. Driven by an increasingly eco-conscious...
By Heather King Differentiating your business from fierce competition can be achieved with a unique value proposition. It’s the one element that defines your business, its vision, and its mission. With everyone offering many of the same products or services, your...
By Heather King It’s already that time of the year to plan your email marketing campaigns for the holiday season. Knowing how busy everyone is during this festive time, it’s important to make your emails stand out. Why? Because those open rates mean your customers are...
Have you ever starred in a blockbuster adventure movie? You might be closer than you think if you’re considering launching a new business or brand. Putting your business in the spotlight is an epic endeavor filled with many unexpected plot twists and turns. So,...
How does a business thrive when people aren’t able to lean on one another? The truth is it doesn’t thrive nearly as well as when people view business as a community that includes their customers. The customer community is more critical to your business...
About Heather Heather is an award-winning content creator and lover of delicious food and drink. She’s willing to eat almost anything but her favorite foods always come from the sea. As a professional restaurant critic and food and travel writer, she’s...
