Elle Marketing and Events Case Study

Cache Toffee Collection External CMO & Full Service Marketing Support

We Support Cache Toffee Collection in every aspect of their marketing – from social media, ad design, event marketing, email marketing, website and strategy.

Lori Darr, Owner of Cache Toffee Collection in the Kitchen, Elle Marketing and Events Client

About Cache Toffee Collection

Cache Toffee began in Lori Darr’s kitchen, where she started whipping up her mother’s classic toffee recipe. As she played around with different flavors and textures, she discovered exciting new combinations. To share her delicious creations, she started giving away batches of toffee to her loved ones. Once she realized how much they adored it, she took things up a notch. Lori found herself a commercial kitchen and officially launched her toffee business, ready to conquer markets across the country.

Back in February 2019, Lori Darr met Lydia Martinez. They got in touch and started talking about Lori’s expectations and opportunites at that time with the new Cache Toffee Collection.

The Challenge

After selling their one-of-a-kind toffee for a couple of years, Cache Toffee encountered some challenges. They realized the need to boost awareness about their product and company. Surprisingly, they had zero presence on social media, which was crucial for showcasing appealing and enticing food content. Additionally, Cache Toffee’s images weren’t up to par and needed improvement.

Furthermore, they aimed to expand their online ordering system and reach more locations where their delectable toffee could be found.

Our Strategy

Once we identified Cache Toffee’s needs, it was time to devise a social media strategy that would effectively convey the unique stories behind their toffee, setting them apart from other companies in the market. Our focus was on showcasing the hand-crafted nature of Cache Toffee, their use of premium ingredients, and positioning it as a luxurious toffee product. Additionally, we wanted to highlight the rich traditions behind Cache Toffee, as Lori follows in her mother’s footsteps, infusing her love for family into every batch.

To achieve these goals, we implemented the following strategies:

Full-Service Social Media Management: To ensure comprehensive coverage, we provided full-service social media management for Cache Toffee’s Facebook and Instagram accounts. This encompassed strategic planning, content creation, scheduling, community engagement, and performance tracking. By handling these platforms holistically, we aimed to maximize reach, engagement, and brand awareness for Cache Toffee.
Social Media Ads: We regularly ran targeted social media ads to reach potential customers, ensuring wider brand exposure and driving engagement.
High-End Brand Photography: Recognizing the need to convey Cache Toffee Collection as a premium, high-end product, we invested in professional brand photography that showcased the toffee in an elegant and sophisticated manner, reinforcing its luxurious appeal to potential customers.
E-blasts: We introduced monthly email newsletters packed with exclusive information, keeping our customers informed about special offers, behind-the-scenes stories, and exciting updates.
Revamped Website: We identified the importance of a new and improved website in our overall strategy. By overhauling the website, we aimed to deliver an enhanced user experience, featuring captivating visuals, compelling narratives, and a seamless online ordering system. This revitalized website became a crucial asset in expanding Cache Toffee’s online presence and attracting a wider customer base.

Lydia and the team at Elle Marketing and Events have been handling our social media channels and brand photoshoots for going on 4 years. The care and creativity they put into our brand messaging has made all the difference for our growing business.

Lori Dar

Founder, Cache Toffee Collection

Facebook

Learn More

Elle Marketing Project Team

Lydia

External CMO

Kaitlyn

Marketing Strategist

Jen

Account Manager

Dianna

Graphic Designer

Brandon

Website Project Manger

Paula

Web Designer

Cali

Photographer

Website Design

Creative Process

The creative process for Cache Toffee involved thorough research and analysis of the market and target audience, followed by goal setting to drive brand awareness, online sales, and customer engagement.

A compelling brand story and identity were developed, emphasizing the hand-crafted nature, high-quality ingredients, and rich traditions of Cache Toffee. A content strategy was devised, incorporating visually appealing brand photography, cohesive visual branding, and a well-planned content calendar. Overall, this creative process aimed to establish a strong brand presence, engage customers effectively, and drive business growth for Cache Toffee.

Storytelling & Brand Identity

Developed a compelling brand story that conveyed the unique qualities of Cache Toffee, including its hand-crafted nature, high-quality ingredients, and rich traditions.
Crafted a strong brand identity with key messaging, brand values, and a distinctive visual style.

Visual Branding

Created visually appealing and high-quality brand photography that showcased the toffee as a premium product.
Developed a cohesive visual style, including color schemes, typography, and imagery, to maintain brand consistency across all channels.

Website Revamp

Recognized the need for a new and improved website to enhance the user experience and facilitate online ordering.
Revamped the website design, incorporating enticing visuals, captivating narratives, and a user-friendly interface.
Integrated a seamless online ordering system to streamline the purchasing process.

Content Strategy

Devised a content strategy that aligned with the brand story and identity.
Identified content themes, topics, and formats that resonated with the target audience.
Planned a content calendar to ensure a consistent flow of engaging and relevant content.

Social Media Management

Managed Cache Toffee’s Facebook and Instagram accounts, handling all aspects of social media management, including content creation, scheduling, community engagement, and performance tracking.
Regularly monitored and analyzed social media metrics to optimize performance and identify areas for improvement.

Ongoing Optimization + Evaluation and Reporting

Continuously reviewed and refined the creative strategies based on performance data and customer feedback.
Adapted to evolving market trends and customer preferences to ensure ongoing relevance and effectiveness.
Regularly assessed the impact of the creative process on key performance indicators, such as brand awareness, online sales, and customer engagement.
Generated comprehensive reports to track progress and provide insights for future decision-making.

The results

We teamed up with Cache Toffee Collection to make sure their online presence tells a cohesive and captivating brand story that truly represents who they are. Cache Toffee’s social media channels have created a warm and welcoming vibe that has attracted a dedicated following. Their stunning photos and videos consistently receive lots of love and support, which directly translates into more toffee being sold. Here are some key highlights from the impact we’ve seen: