Elle Marketing and Events Case Study

Cache Toffee Collection Photo & Video Shoot

“Party” Toffee Rebrand Photoshoot

Case Study: Cache Toffee Collection Party Photoshoot | Elle Marketing and Events | Close up of Toffee Cake

About Cache Toffee

Cache Toffee Collection is a lux toffee brand with beautiful seasonal flavors and a founder, Lori, who is the visionary behind the brand.

The Challenge

We worked with them to rebrand one of their seasonal toffee flavors – formerly named “Boo” for Halloween to “Party” as part of its addition to their regular collection.

With “Party” we wanted to showcase the fun flavors – pretzels, popcorn, and peanuts, all perfect for any type of festivity.

We wanted to invoke birthday parties, game night, movie night, and gatherings to watch sports.

Cache Toffee puts a lot of thought into the visuals of their brand and also the appearance of their toffee, so we wanted the photography to match.

Our Solution

We re-shot “Boo” as more of a general “Party” themed toffee to reflect the festive nature of the toffee
We shot a couple of videos to showcase how the toffee could be used as a cake topper
We removed the ‘seasonal’ feel to it

Lydia and the team at Elle Marketing and Events have been handling our social media channels and brand photoshoots for over 4 years. The care and creativity they put into our brand messaging have made all the difference for our growing business.