Elle Marketing and Events Case Study
Cache Toffee Collection
“Party” Toffee Rebrand Photoshoot
About Cache Toffee
Cache Toffee Collection is a lux toffee brand with beautiful seasonal flavors and a founder, Lori, who is the visionary behind the brand.
We worked with them to rebrand one of their seasonal toffee flavors – formerly named “Boo” for Halloween to “Party” as part of its addition to their regular collection.
With “Party” we wanted to showcase the fun flavors – pretzels, popcorn, and peanuts, all perfect for any type of festivity.
We wanted to invoke birthday parties, game night, movie night, and gatherings to watch sports.
Cache Toffee puts a lot of thought into the visuals of their brand and also the appearance of their toffee, so we wanted the photography to match.
- We re-shot “Boo” as more of a general “Party” themed toffee to reflect the festive nature of the toffee
- We shot a couple of videos to showcase how the toffee could be used as a cake topper
- We removed the ‘seasonal’ feel to it
Lydia and the team at Elle Marketing and Events have been handling our social media channels and brand photoshoots for over 4 years. The care and creativity they put into our brand messaging have made all the difference for our growing business.
Founder, Cache Toffee Collection
Elle Marketing Project Team
Marketing Strategist and Project Manager
Client Account Manager
Photographer and Videographer
Short Form Videos
Cache Toffee “Party” Gallery
Other Recent / Related Projects
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