Elle Marketing and Events Case Study

SLC Busker Fest 2023 Black & White Street-Style Photography

We handle social media, digital ads, and photography for SLC Bucker Fest. We’ve partnered with them since their launch, capturing street style moments.

Case Study: SLC Busker Fest Event Photography & Event Marketing by Elle Marketing and Events | circus act

About SLC Busker Fest

Salt Lake City Busker Fest is an annual street performer’s festival in Downtown Salt Lake City each summer. A free event brings local talent together with traveling performers in a vaudeville-esque-themed event. From magicians, circus acts, aerialists, and contortionists, to musicians and puppeteers, the performers come together to create a magical urban street show.

The Challenge

Elle Marketing began as SLC Busker Fest’s social media partner from the start. We built their profiles, managed ads, and created engaging content. Our street team now handles social media posting and storytelling during the event.

In 2023, we decided to pair traditional event photography with a focus on black and white street-style photography to capture the essence of the festival and its performers, painting a vivid picture for all. The Elle Marketing and Events team was on the street in 2023 to snap amazing photos of the event, the vibrant urban landscape, and the lively crowds.

Our Photography Strategy

We wanted to capture urban Salt Lake City as one of the characters in busker fest – we showcased buildings, murals, trains, and buildings as part of the backdrop of the festival
Our goal is to highlight the traveling “headliners” while still capturing the local talent and shows
Audience engagement and reactions are part of the festival, and we try to show the candid and magical moments the audience experiences.

It’s really important to pay attention to your marketing when you are producing a big event. There is a right way to do it, but also there’s ways to do it well without the traditional marketing budget. That’s where Elle Marketing and Events been so helpful with over the years for SLC Busker Fest. From the social media, to photography, to videography, and having a team at the event, they have helped with it all.

One of their specialties is managing live footage from the event on social media. It’s really important. And it’s very rarely done as well as Elle Marketing does it at events. Most events don’t have a dedicated person to it that’s paying attention to that. And as an event planner, if you think you’re going to have time for that, or you think your intern is going to be able to do it, you’re wrong. It won’t happen Events are hard. There’s so many other things that you have to focus on that you’re not going to get the quality product you’re looking for if you think you can self manage it. That is where Elle Marketing really comes in and supports.