By Heather King How’s your elevator pitch sounding? Whether you’re a small business owner or a marketing professional, first impressions matter so you need to be able to clearly communicate your business’ value proposition and why someone should choose you over your...
Did you know that 72% of marketers can’t find their target audience? This tells us two things. One, the most important part of marketing is getting lost in the basics. Two, understanding your target audience isn’t easy. You aren’t alone if...
Defining your audience makes your marketing exponentially more effective. But how do you create a customer profile and use it to reach your audience? If you’re ready to stop wasting marketing money and tap into the benefits of a customer profile, keep reading....
