Defining your audience makes your marketing exponentially more effective. But how do you create a customer profile and use it to reach your audience? If you’re ready to stop wasting marketing money and tap into the benefits of a customer profile, keep reading....
Everyone knows a perpetual motion machine is impossible, yet marketing is a never-ending process. Therefore, part of the market planning lifecycle is the annual mid-year marketing plan. An effective marketing strategy that includes a mid-year refresh can help avoid...
In this day and age, marketing through content creation is all but a requirement. It remains one of the most effective marketing solutions, creating 97% more backlinks and 434% more search engine results than other strategies. But even if you have a wise strategy and...
As a small business, do you sometimes wonder if you even need a marketing budget? Maybe you’ve avoided the whole concept of marketing because you think it’s too complicated, too expensive, or not suitable for your business. If that’s the case, here...
Google reported that leaders are 1.4 times more likely to use analytical metrics to make their business decisions. A digital marketing strategy is, therefore, key to these decisions. While your marketing tactics might be savvy, without measuring your success,...
Being an entrepreneur in the modern business world means keeping up with all digital marketing trends and consumer habits. In other words, if you’re not taking advantage of this social media platform, you should be. Instagram provides an amazing atmosphere where...
Brands looking for more exposure and potential customers should include this app in their marketing strategies. Additionally, more people are likely to interact with brands on Instagram rather than on other social platforms. If you’re going to use Instagram, you...
Are you following all the steps but still not ranking on the first page of Google…or even the 10th? SEO is ever-evolving and developing, and sometimes keeping up can be a challenge. We’ve put together a list of SEO tools that we love to help you step up...
