May 21, 2025 | PRESS RELEASEElle Marketing and Events is proud to announce the official launch of the new website for Cucina Wine Bar, a beloved neighborhood restaurant and wine bar located in Salt...
The Elle Experience
Stay up to date on all things Elle Marketing.
Welcome to the official Elle Marketing blog!
Here, you’ll find tons of articles about a range of topics, including trade secrets, yearly marketing trends, and spotlight posts about our amazing team.
Lydia Martinez of Elle Marketing and Events Featured in Voyage Utah Magazine
May 19, 2025 | PRESS RELEASEFeature spotlights Lydia’s entrepreneurial journey, community impact, and the power of intentional storytelling to elevate Utah businesses and nonprofits.Continue...
How to Convert Followers into Paying Customers
There’s something magical about seeing follower counts increase. But no matter how many followers you have, it doesn’t matter unless those followers actually convert. Many businesses boast...
Meet the Team: Allie
At Elle Marketing and Events, we're driven by passion, creativity, and a whole lot of talent. Today, we're thrilled to introduce you to Allie, our dynamic social media and copywriting expert, who...
Bout Time Pub & Grub Announces: Herriman and Layton Locations to Become Independent Entities
April 22, 2025 | PRESS RELEASEBout Time Pub & Grub, a beloved name in Utah's sports bar scene, is pleased to announce a strategic transition for its Herriman and Layton locations. Continue...
Spring Cleaning Your Brand: Tips for a Powerful Relaunch
Spring is here! And as the light and spring air fill your home, you become keenly aware of how dusty and gross your house has become over the winter. This means it’s time for spring cleaning! But...
Don’t Lose Them at First Click: Crafting a Compelling Customer Journey from Awareness to Conversion
Have you ever thought about the conversion rate in fairy tales? It’s like 100%. Those princesses only need a look—a glance, even—and “happily ever after” is practically guaranteed. But in a real...
Fueling Small Business Success: Elle Marketing & Events Announces 2025 $20K Marketing Grant for Growth
April 8, 2025 | PRESS RELEASE$20,000 in Marketing Services Available – Applications Open April 1-30, 2025. Apply TODAY!Continue Reading: 1 min Read SALT LAKE CITY, UT – Elle Marketing & Events...
A Voice for the Great Salt Lake: The Great Salt Lake Hopeline Brings Community Voices Together in a Unique Public Art Experience
March 27, 2025 | PRESS RELEASEHighlighting the vital importance and resilience of the Great Salt Lake, this installation will transform the 300 South art corridor with powerful storytelling and...
Why Playing It Safe in Marketing Won’t Work This Year
Back in 2004, Dove launched its “Real Beauty” campaign. It featured women with diverse body types and skin tones, which challenged the accepted beauty standards of the time. While many people feared the campaign would alienate their target audience, it actually did the opposite. The campaign connected with women on an emotional level, which resulted in increased sales and positive brand awareness. The “Real Beauty” campaign was a considerable risk, but it paid off.
The Secret to Creating Content People Want to Share
The Secret to Creating Content People Want to Share
Sensescaping and Marketing: A 2025 Trend You Shouldn’t Ignore
Want to create memorable and impactful marketing experiences? Try sensescaping, the 2025 trend that uses sensory engagement to drive brand loyalty and growth.
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Recent Posts
Marketing Systems vs. Campaigns: The Key to Sustainable Business Growth
We all know and love the feeling of the “Campaign High”—you launch a flashy seasonal promotion, see a sudden spike in traffic, and celebrate the surge in sales. But what happens when the campaign ends? Too often, the momentum vanishes, leaving business owners back at...
Good Luck Brewing at Willie’s Lounge and Big Willie’s this St. Patrick’s Day
Spend your St. Patrick's Day with Willie’s, complete with bagpipers, festive beer and food, and great company Continue Reading: 1 min Read Big Willie’s and Willie’s Lounge in the heart of Salt Lake City, Utah, are inviting you to a celebration packed with festive fun...
Being Found Starts with Structure: SEO, GEO, and Visibility in 2026
For businesses that want to make an impact in 2026, being found hinges on a sophisticated understanding of two powerful pillars: Search Engine Optimization (SEO) and the industry's newest frontier, Generative Engine Optimization (GEO). For years, SEO has been the...
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