March 27, 2025 | PRESS RELEASEHighlighting the vital importance and resilience of the Great Salt Lake, this installation will transform the 300 South art corridor with powerful storytelling and...
The Elle Experience
Stay up to date on all things Elle Marketing.
Welcome to the official Elle Marketing blog!
Here, you’ll find tons of articles about a range of topics, including trade secrets, yearly marketing trends, and spotlight posts about our amazing team.
Why Playing It Safe in Marketing Won’t Work This Year
Back in 2004, Dove launched its “Real Beauty” campaign. It featured women with diverse body types and skin tones, which challenged the accepted beauty standards of the time. While many people feared the campaign would alienate their target audience, it actually did the opposite. The campaign connected with women on an emotional level, which resulted in increased sales and positive brand awareness. The “Real Beauty” campaign was a considerable risk, but it paid off.
5 Reasons Why Your Business Needs Event Marketing in 2025
Do you remember back in the day when we talked to people face-to-face? Yeah, that was wild. But it turns out that the old-school ways are back in style. But seriously, in 2025, event marketing is...
The Secret to Creating Content People Want to Share
The Secret to Creating Content People Want to Share
Sensescaping and Marketing: A 2025 Trend You Shouldn’t Ignore
Want to create memorable and impactful marketing experiences? Try sensescaping, the 2025 trend that uses sensory engagement to drive brand loyalty and growth.
Wake the Great Salt Lake: Of Salt and Sand Brings an Inspiring Art Experience to Broadway in Partnership with Salt Lake City Arts Council
Wake the Great Salt Lake: Of Salt and Sand Brings an Inspiring Art Experience to Broadway in Partnership with Salt Lake City Arts Council
Highlighting the vital importance and resilience of the Great Salt Lake, this installation will transform the 300 South art corridor with powerful storytelling and art.
How to Keep Your Social Media Strategy Fresh in 2025
Learn how to adapt, innovate, and thrive with a dynamic social media strategy that resonates with your audience in 2025.
The Importance of Defining Your Brand Tone This Year
Learn how to define your brand tone of voice to enhance brand loyalty and build a stronger, more recognizable brand.
Meet the Team: Cari
About CariCari Thompson is a Southern California native and the youngest of seven kids. After high school, she traded in the California beaches for Utah’s snow-capped mountains. She earned her...
Looking Back on 2024: What We’re Leaving Behind and What’s Coming in 2025
Reflect on 2024’s marketing highlights and see what’s next for 2025 with Elle Marketing—more events, influencer partnerships, and visual storytelling.
Meet the Team: Eva
About EvaA lifelong word nerd, I began my career as a magazine writer, editor and copy editor for publications such as Bon Appétit before transitioning to the Web. I then worked on marketing, user...
Meet the Team: Allie
About AllieI am a PNW native, mom of two wild boys, and a sports enthusiast. I have over 13 years of experience in dynamic, high-stakes environments, with a strong background in social media, public...
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Recent Posts
Wake the Great Salt Lake Announces Dates for Olafur Eliasson’s Signature Commission Work Coming to Utah This Spring
Immersive light-and-sound installation invites community reflection and action around the Great Salt Lake’s future - Olafur Eliasson will debut his first commissioned work in Utah and the Intermountain West in spring 2026. - His new installation, A symphony of...
Anatomy of a Marketing Plan: What Actually Drives Results
A brilliant business idea is only as powerful as the framework that supports it. We’ve all seen brands launch with a splash only to fizzle out three months later. Why? Usually, it’s because they lacked a cohesive marketing plan structure to bridge the gap between...
This is Where Most Brands Get Marketing Wrong (And How to Fix It)
Do you ever feel like even though you do everything “by the book,” your results are stagnant? You’re posting on social media, sending emails, and perhaps even dabbling in AI-generated content. Yet, the needle isn’t moving. The truth? Most brands aren’t failing because...
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