Instagram isn’t just a platform for teenagers to post selfies; it’s a powerful business tool to accelerate your growth and gain loyal customers.
But, having followers isn’t enough. Instagram engagement is where most businesses miss the mark, but there’s no need. There are a few simple tricks that’ll get you exponential Instagram growth.
Below you will find a list of tips that will help to increase your engaged following on Instagram.
1. Experiment With Videos
Photos are great, but everyone posts them. Instagram videos will set you apart; they’re eye-catching and get 38% more engagement than images. Videos don’t have to be perfect, but make sure they’re high quality – good lighting is essential.
2. Go Live
A few years ago, it was all about Instagram stories. Now, the hottest trend is going live. Going live is excellent for engagement; it helps followers connect with you. You build authenticity and get to show off your brand’s personality.
It’s also a valuable tool to help boost your account on the Instagram algorithm – it shows that you’re an active account and your posts are more likely to be directed to a broad audience.
3. Post Consistently
Consistency is critical when it comes to Instagram posts. The more often you post, the more chances your followers have to engage.
But make sure you don’t spam followers with low-quality content, and avoid desperation marketing at all costs. Work out how many posts per day are realistic for your brand, and stick to it.
4. Don’t Preach. Tell Stories Instead
Increasing Instagram engagement is all about working out what your followers want, and they don’t want you to preach to them.
Instead, make it personal and tell stories about your staff and clientele (with permission, of course). People are far more attracted to stories than a set of strict instructions they need to follow.
5. Build a Strong Brand
Building your brand is essential if you want to convert followers to customers. Ensure they know exactly what you’re selling, your company ethos, how you work, and what you care about.
A strong brand sets you apart from your competitors and could be the influential factor that drives a click onto your product page.
6. Have a Visually Consistent Instagram Feed
Visual consistency ties into brand-building; use similar color schemes and aesthetic content. When someone views your feed, they should get a feel for who you are, not a striking mess of inconsistencies.
7. Discover Your Best Time to Post
The time you post is one of the main things that affect the overall reach you’ll get. The best times to post are around lunchtimes and evenings. By creating a professional profile on Instagram, you can also view personal insights when your followers are the most active.
Increase Your Instagram Engagement in 2021
Now you know how to increase engagement on Instagram, it’s time to get started. But it does take some commitment.
Increased Instagram engagement is entirely achievable if you follow these seven steps.
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