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The Science of Photography in Marketing

The Science of Photography in Marketing

by Elle Marketing | Jul 28, 2021 | Facebook Tips, Instagram, Marketing, Marketing Tips

When it comes to marketing, a carefully curated photograph is much more than just a pretty picture. It can help to convey an important message, build brand recognition, and even influence consumer behavior. For decades now, photography in marketing has been used in...
Defining Your Audience: Who Is Your Ideal Customer?

Defining Your Audience: Who Is Your Ideal Customer?

by Elle Marketing | Jul 14, 2021 | Marketing, Marketing Tips

Defining your audience makes your marketing exponentially more effective. But how do you create a customer profile and use it to reach your audience? If you’re ready to stop wasting marketing money and tap into the benefits of a customer profile, keep reading....
Time for the Mid-Year Marketing Plan Check and Give It a Refresh

Time for the Mid-Year Marketing Plan Check and Give It a Refresh

by Elle Marketing | Jul 7, 2021 | Marketing, Marketing Tips

Everyone knows a perpetual motion machine is impossible, yet marketing is a never-ending process. Therefore, part of the market planning lifecycle is the annual mid-year marketing plan. An effective marketing strategy that includes a mid-year refresh can help avoid...
Content Creating Marketing Tools for Marketing Your Business Online

Content Creating Marketing Tools for Marketing Your Business Online

by Elle Marketing | Jun 25, 2021 | Business Marketing, Marketing, Marketing Tips

In this day and age, marketing through content creation is all but a requirement. It remains one of the most effective marketing solutions, creating 97% more backlinks and 434% more search engine results than other strategies. But even if you have a wise strategy and...
2021 Marketing Myths to Leave Behind for Your Business

2021 Marketing Myths to Leave Behind for Your Business

by Elle Marketing | Jun 19, 2021 | Marketing, Marketing Tips

As a small business, do you sometimes wonder if you even need a marketing budget? Maybe you’ve avoided the whole concept of marketing because you think it’s too complicated, too expensive, or not suitable for your business. If that’s the case, here...
Marketing Analytics and Tracking Tools: Everything You Need to Know

Marketing Analytics and Tracking Tools: Everything You Need to Know

by Elle Marketing | Jun 8, 2021 | Business Marketing, Marketing, Marketing Analytics, Marketing Tips

Google reported that leaders are 1.4 times more likely to use analytical metrics to make their business decisions. A digital marketing strategy is, therefore, key to these decisions.  While your marketing tactics might be savvy, without measuring your success,...
2021 Instagram Marketing Trends

2021 Instagram Marketing Trends

by Elle Marketing | Apr 25, 2021 | Instagram, Marketing, Marketing Tips

Being an entrepreneur in the modern business world means keeping up with all digital marketing trends and consumer habits. In other words, if you’re not taking advantage of this social media platform, you should be. Instagram provides an amazing atmosphere where...
Instagram Posting Options and Tools: How to Post on IG

Instagram Posting Options and Tools: How to Post on IG

by Elle Marketing | Apr 11, 2021 | Instagram, Marketing, Marketing Tips

Brands looking for more exposure and potential customers should include this app in their marketing strategies. Additionally, more people are likely to interact with brands on Instagram rather than on other social platforms. If you’re going to use Instagram, you...
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