What is Google My Business? How do I submit my listing? Why do I need to optimize Google My Business?
Google’s business service lets companies add their profiles to their website for free. The results see 49% of business owners receive over 1,000 views per month. And the average conversion rate is 5%.
This article offers a complete Google My Business & listings guide to put your business on the map.
We reveal how to submit a Google My Business listing. Then we show you how to optimize it to reach the largest number of potential customers in your local area.
What Is Google My Business?
Google My Business is a free service offered by the search giant to help promote your company online.
You can create a listing and fill it in with information like your contact details, web address, photos, and opening hours. Advantages include:
- Appear in Google Maps for related local searches
- Display crucial information to your customers directly on Google
- Promote upcoming events, share news and reviews
Your profile will automatically appear when a user searches for your business type. But only if you create a listing and optimize it correctly.
How Do I Submit My Listing?
The first step is to visit google.com/business.
Read more about the service on this site, including Google’s terms and conditions. Then log in to your Google account or create a new one. Finally, click on the ‘Manage’ button to add your free listing.
A series of steps ask you to enter your business name and location. You’ll probably find that Google already knows you exist. If so, select your profile or create a new listing, then click ‘Manage Now.’
You’ll then need to verify that you represent your business.
Google will send you a postcard in the mail with a verification code. When it arrives, enter the code by revisiting the My Business site. You’re then ready to edit your profile.
Why Do I Need To Optimize Google My Business?
Google My Business optimization ensures that your listing appears for related search phrases.
Optimizing a profile ranges from adding basic contact info to full reviews and product/service offerings. Yet, the process doesn’t stop when you go live.
Updating your customers with fresh information like photos and news will help your ranking. That’s why it’s essential to market yourself on an ongoing basis. We were pretty amazed here in the Agency when we started actually following our own advice and regularly posting to Google My Business – our web traffic tripled over the course of 3 months!
Thankfully, Elle Marketing and Events is here to assist you.
Let Elle Marketing and Events Be Your Google My Business & Listings Guide
This Google My Business & listings guide highlights what the service is and how to avail of it.
You can market your business on Google’s services and communicate with customers. Yet to get the most out of a Google My Business listing, you need to ensure it’s optimized.
Elle Marketing and Events helps to market your small to medium-sized business.
Our SEO optimization and copywriting services can increase targeted traffic. We also offer a full marketing strategy to promote your business offline as well as on the Internet.
Contact us today and let us become your Google My Business optimization and listings guide.