Elle Marketing and Events Case Study

Move UP Solutions

Real Estate Logo Design

Creating a logo for a new HR consulting business

About Move Up Solutions

Move Up Solutions provides honest, direct and ethical support for their clients as they look for the home they can live their best life in. They get clients out of where they are and help them Move Up to where they want to be.

The Challenge

Real Estate Agent, Kelly Montenegro had 10+ years of experience as an agent. But she had never really fleshed out her own personal brand.

She was a fun combination of someone who loves swanky clothes, designer dogs, and the finer things in life, while simultaneously being the girl next door who came from the wrong side of the tracks and isn’t afraid to get her hands dirty. She LOVES construction. She is knowledgeable about everything from new construction to full scale renovations and is the DIY queen around her own home. She even built her own escape she-shed in her backyard.

And she wanted to showcase that she is the perfect partner in helping her clients find a house that can become a home and wrap around them like a warm blanket. She wanted to help her clients “move up.” Just like she did.

Kelly wanted a brand and logo the felt authentic to her rather than generic and “boring.” Elle Marketing and Events was excited to help.

Our Solution

We worked with Kelly to find a strong symbol and visual representation of her personality
Conducted multiple rounds of design drafts
We reinforced the bumblebee icon with the honeycomb shape in the ‘O’ of Move Up.
Established a brand style with representative colors and fonts
We provided additional collateral like business cards, postcards, vehicle wraps, social media collateral, and digital wallpaper.

“I LOVED that Elle Marketing was with us every step of the way in creating my cute, chubby little busy bee logo. They listened and captured my personality perfectly, and they were even able to showcase “moving up” with the motion of the bumblebee. They even did an update to comply with the requirements of my brokerage.”