By Heather King Have you noticed that some of the most digestible information anyone needs on the internet is in the form of an infographic? You’ll find them in presentations, on websites, and as engaging social media posts. It turns out that infographics are the...
Brand authority is all about building trust. A strong brand helps you to build a reputation with your customers, boost sales, and improve your authority. There are several marketing techniques to shape your brand as trustworthy. Ways to improve your brand authority...
1. Lights, Camera, Action: Captivating Your Audience With Video Storytelling There are several benefits of storytelling through video. For one, you connect with customers on a deeper level. Show them what matters to you, how you conduct operations every day, and give...
CashMan Refreshes Branding and Website CashMan is delighted to announce the launch of its refreshed branding. The CashMan team partnered with Elle Marketing and Events to develop a brand-new Shopify website. The website, launching today, is the result of a months-long...
LinkedIn doesn’t get the same kind of headlines as other social media sites, but it’s still a powerful presence with around 900 million users worldwide. Of course, setting up a profile isn’t enough. You need the right kind of LinkedIn profile details...
As a growing business, you will have to juggle plenty of aspects to growing a company. One of the most important would be business branding. Your business has a reason for existing, and your brand helps you define that reason. In fact, having a brand is so vital that...
Building a brand is about telling a story. Your business brand has products that give people an emotional feeling. It tells an emotional story that gives them satisfaction. When people see your products, they should feel something. They should feel that your product...
