Marketing is essential for all businesses. After all, 78% of consumers conduct product research online. When you control your marketing campaign, you give customers the best and most accurate information about your products and brand. But marketing is easier said than...
Event marketing is an excellent opportunity for businesses to reach new customers, spread the word about their brand, and boost in-person engagement. That said, do you know how to plan for event marketing? In this event marketing guide, we go over tips on how to make...
Everyone knows a perpetual motion machine is impossible, yet marketing is a never-ending process. Therefore, part of the market planning lifecycle is the annual mid-year marketing plan. An effective marketing strategy that includes a mid-year refresh can help avoid...
Building a brand is about telling a story. Your business brand has products that give people an emotional feeling. It tells an emotional story that gives them satisfaction. When people see your products, they should feel something. They should feel that your product...
In this day and age, marketing through content creation is all but a requirement. It remains one of the most effective marketing solutions, creating 97% more backlinks and 434% more search engine results than other strategies. But even if you have a wise strategy and...
