By Heather King Now that you’ve made all your marketing plans for the holiday rush let’s consider how to retain those customers you’ve worked hard to earn once the festivities are over. If all goes well, your business will see an influx of new customers and...
By Heather King Holiday sales can make or break your business. For many small business owners, a significant portion of annual sales are brought in during the holidays so designing the right holiday deals to increase profits and boost customer loyalty is critical to...
By Heather King The holiday season is a fresh opportunity for your business to boost sales and connect with customers. In this step-by-step marketing guide, we’ll walk you through creating an effective holiday marketing plan that includes the essential steps and...
By Heather King Seeing all those Christmas in July sales and thinking about how you’re going to market your business this holiday season? Now is a great time to start your holiday marketing planning to enhance the effectiveness and success of your campaigns. Here are...
How much planning goes into your sales strategies? Probably a lot. You’ve got to make sure that every part of your business is in order, from inventory levels to marketing plans and beyond. But even the best-laid holiday marketing ideas can fall apart if...
Last year’s holiday season showed the strongest sales growth over 20 years. That sounds merry and bright, but there’s even better news: with stabilized supply chains and greater consumer confidence, this year’s consumer spending will be even...
Holiday spending will likely hit a record high this year at $910 billion, but don’t let this lull you into a false sense of security. You still need to invest in holiday marketing. You should always look for ways to attract more customers, even during the...
The holiday season isn’t just a time for decking the halls and overindulgence in eggnog. It’s also a time of great opportunity for businesses of all kinds. If you’re a marketer or business owner, you’re doubtless aware that Q4 is usually by far...
